Event TV: Framestore brings London to New York for Marriott with Oculus Rift

Global design studio Framestore has created a virtual reality experience for Marriott Hotels that transports users to London and Hawaii with Oculus Rift technology.

The installations 'teleport' users to Hawaii and London
The installations 'teleport' users to Hawaii and London

Framestore, which is based in London, Montreal, New York and LA, created a virtual travel experience teleporter for the hotel chain. The photobooth-style structure features an Oculus Rift virtual reality headset to give the user a transformative visual experience, wireless headphones for audio and a suite of other sensory elements.

The latter was developed by Framestore to create a 4D experience that lets the visitor feel elements such as heat, wind, mist and ocean spray from Hawaii’s Wai’anapanapa Black Sand Beach in Maui and the top of Tower 42 in London.

Michael Dail, vice president Marriott Hotels brand marketing, said: "Marriott Hotels is pioneering the use of innovative technologies that will transform the guest experience to heights unseen in the current reality experience in unprecedented ways.

"Marriott seized on virtual reality and teleportation to give the next generation of travellers the clear cut notion that more amazing travel experiences are coming."

After four days at the New York Marriott Marquis in New York, the teleporter will visit hotels in Boston, Washington DC, Atlanta, Dallas, San Diego and San Jose, before finishing its tour in San Francisco on 16 November.

Want to know more about Oculus Rift technology? Explore Event's experience with virtual reality here.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs