Event TV: Five horticultural activations at Chelsea Flower Show

This week's (19-23 May) London Chelsea Flower Show is not just for gardening enthusiasts - brands such as Harrods and L'Occitane are also showing how gardens can be used as subtle activations.

Harrods was inspired by fragrance when creating its garden (@The_RHS)
Harrods was inspired by fragrance when creating its garden (@The_RHS)


Harrods' The Fragrance Garden has been designed in collaboration with Sheena Sheeks as a elebration of perfume through the medium of flowers. Flowers appear enclosed in oversized laboratory beakers and test tubes on one side of the garden and reappear on the other side as giant paper balloons.

The garden also features augmented reality images on giant screens that spring to life when viewed through a phone or tablet.

The department store is also running an in-store campaign themed around all things floral.

Breakthrough Breast Cancer

In its first year at the Chelsea Flower Show, Breakthrough Breast Cancer draws inspiration from the genetic research funded by the charity. A stone pathway is based on the helix shape of DNA, which is crossed by pink planting. The garden's water pools are set to ripple every 10 minutes to represent the number of women that are diagnosed with the disease each day. 

The garden's designer Ruth Willmott lost her sister-in-law to the disease in March last year.


The garden of French beauty brand L'Occitane aims to raise awareness of the perfume industry's decline in Grasse, France. A Perfumer's Garden in Grasse by L'Occitane was designed by James Basson and Built by Peter Dowle, and comprises of historic elements and a naturalistic view to represent the story of the perfume industry in the region.

The brand is also exhibiting a selection of exclusive products and gifts developed to celebrate its 2015 show garden.


Retailer Homebase has partnered with garden designer Adam Frost to create 'Urban Retreat', a communal garden that aims to show how green space can successfully be incorporated into towns and cities. It includes clearly-defined water, lawn and planting zones as well as a cedar-clad pavilion.

Frost's planting palatte has inspired Homebase's latest plants and seeds range, the Chelsea Collection. The gardener first teamed up with the brand in 2013 to launch The Homebase Garden Academy – a programme designed to help Britain's young horticulturists kick-start their career.

Viking Ocean Cruises

The Viking Ocean Cruises Show Garden celebrates the launch of Viking's first ocean ship. The garden has been designed with a Scandanavian theme in mind, while moving water and polished surfaces represent the sea. An artwork installation appears like an ocean liner cutting through water.

To draw attention to the activation, the travel brand sent a trio of actors dressed as Viking gods Odin, Njord and Skadi to the show.

More: Behind the scenes - De Boer at RHS Chelsea Flower Show

Comment below to let us know what you think.

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