Throughout the day visitors to the store were asked a series of questions to determine their taste profile, and were labelled either a super taster, taster or non-taster. The exercise saw each individual matched up with one of the brand’s five new chocolate flavours.
Upon completion of the exercise participants were led to the sensory accumulator taste pod, where they donned noise cancelling headphones and experienced ambient lighting. As they sat facing the structure, one of the five chocolate varieties was lifted up from inside.
Speaking on the day, Charlotte Peat, brand communications manager at Thorntons, said: "We are taking away all of those different senses so you can really experience the taste in the most optimum way."
Peat explained the activity sought to highlight that the brand’s Continental range is continually changing and evolving. "We want to really take people on a taste journey to re-launch our five new flavours with a bang, and that’s exactly what the experience delivers," she added.
View our gallery of the experience here.
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