Fentimans' month-long Summer Jungle pop-up, which runs from 10 August to 10 September, is based at Lights of Soho on Brewer Street, which has been transformed into a retro space with neon lights and a nod to the British Empire.
Pickering talks to Event about the concept behind the pop-up and what visitors can expect from it. The pop-up is serving a selection of eight bespoke cocktails as well as the Fentimans full range of soft drinks and will be open Monday to Saturday from 4pm to midnight, however reservations need to be made in advance.
Fentimans has also been activating at festivals, creating 'magical mixology workshops' for festival-goers. Last year the brand launched a greenhouse-inspired space in Soho, featuring a glass ceiling and an abundance of live plants.
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