Event TV: Event360 - The next big thing in experiential

Event talked to representatives from Benefit Cosmetics, Steely Fox and Lightblue Worldwide at Event360 this week on future trends in brand experience marketing.

In this video, Event associate editor Alison Ledger discusses future experiential trends with Kyra Oates, head of PR and events at Benefit CosmeticsDavid Balfour, managing and creative partner of agency Lightblue Worldwide; and Rory Steel, managing director of agency Steely Fox.

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