Event TV: EE launches app that enables users to light up Wembley

EE unveiled Light the Arch, a new app that allows consumers to design their own light show on Wembley's iconic arch, last week (24 March).

The app enables users to create their own light show on Wembley's arch
The app enables users to create their own light show on Wembley's arch

The app aims to teach children aged between seven and 11, as well as other consumers about the basic principles of coding.

It is based on the technology used to light up the structure at major stadium events, and offers a choice of 60 colours and eight configurable base patterns, such as clap, sweep, twinkle and rainbow.

Users can also opt to change the length and speed of each light pattern, as well as select their desired light up moment, such as ‘Goal Scored’, ‘Red Card’ and ‘Welcome to Wembley’. 

Particpants will receive an online video of their light show, which can be created from almost any location. 

A select number of individuals who submit their creation before midnight on Sunday (27 March) will have their design appear live on the stadium's arch immediately following next Tuesday's (29 March) England vs Netherlands football match. EE is also promising additional live opportunities later in the year.

The Light the Arch initiative forms part of EE’s wider mission to get more young people into technology and coding, and the brand has pledged to get at least 100,000 people using the app before the end of the year.

Apps for Good, an education technology charity that has endorsed the app, is also working with EE to spread the word about the educational tool.

Agency Cake came up with the Light the Arch idea.

Max Taylor, managing director, digital, communications & innovation at EE, said: "EE’s partnership with Wembley has just entered its third year and this feels like a fantastic opportunity to give something back.

"Recent research has shown that the UK will be unable to fill up to 250,000 digital jobs between 2015 and 2020, because of the digital skills gap, so tools like Light the Arch are more important than ever to help get kids interested in technology and coding. We hope people of all ages will have some fun with this."

Debbie Forster, co-CEO, Apps for Good added: "Light the Arch is a brilliant coding tool for this age group of children. The web app is not only fun but also a fantastic learning tool, and it not only introduces children to coding but allows children to be able to see their coding knowledge translate to a real life scenario, and what better experience than lighting the famous Wembley arch."

EE's brand and marketing director shared some of the brand's festival insights at Hunter's inaugural Festival Summit on Tuesday (22 March).

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