Working with production agency Orillo, communications business Mischief PR and Analogfolk and Mediacom for the digital and media strategies respectively, Dulux will unveil a total of eight coloured artworks over the course of the campaign. Murals in Liverpool, London, Brighton and Hove and Birmingham have been revealed so far, with four more to come throughout October.
Dulux said it hopes the canvas murals will create a positive atmosphere in high streets and town squares with their bright hues. The public chose local stories to inspire the artworks, with Liverpool’s featuring The Beatles, Birmingham’s celebrating the modern British curry and London’s highlighting the iconic black cab.
The brand is also inviting the public to nominate their town, village or city to feature a commissioned artwork by using the hashtag #ColourBritain on Facebook and Twitter.
Kieran Long, TV presenter and architecture critic, who is supporting the campaign, said: "Colour can have a huge effect on our environment. This project should inspire us all to be more creative and imaginative with colour."
Johnny Corbett, Dulux’s marketing manager, added: "From wearing monochrome, to the onset of winter, it’s easy for life to become dull. We’ve done this because we believe life is a story and it deserves a colourful backdrop."
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