Event TV: Desperados 'Train Trax' gig

Beer brand Desperados turned a train in Warsaw into a live gig for fans with electronic music group Mount Kimbie.

Event TV: Desperados 'Train Trax' gig
Event TV: Desperados 'Train Trax' gig

Heineken-owned brand, Desperados, created 'Train Trax' to record a live ‘train remix’ recording of Synthi, a new track due to be released by Mount Kimbie later this year.

The train was rigged to become a musical instrument for the band to create a unique live recording of the track. External RFID sensors were placed at specific points on the train track, so when the train passed over them, a sensor onboard converted the signals into musical notes. These were integrated live into the music.

The audience was also able to interact with some of the train's features, such as the lights onboard and cameras. The speed of the train was dictated by the BPM of the bass drum, so when the train sped up, the beat of the music also increased.

Anna Bizon, global brand director, Desperados, said: "At Desperados, daring to be different is in our DNA. Train Trax pushed us and Mount Kimbie to a new and previously inconceivable territory of musical testing, giving our fans a new way to experience the best in music. We turned the journey into the destination.

"Train Trax is the next act of ‘Release your Inner Tequila’, our global marketing campaign where we’re investing in a series of unique experiences to foster wild experimentation in music."

Last year, Desperados brought together DJ group the Barong Family and neuroscientist Daniel Levitin to create a bass drop in a plane 30,000ft above the Nevada desert.

More: This week Tiger Beer announced that it has teamed up with Graviky Labs for Clean Air Gallery, while Peroni is to stage an Italian-themed Somerset House takeover for six months from 1 April.

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