Event TV: Clipper creates pop-up café to promote its green teas

Wessanen UK-owned tea brand, Clipper Teas devised the one-day Truthful Green Tea Shop pop-up in a bid to educate consumers about the beverage.

The video aims to highlight the taste profile of the brand's range of green teas
The video aims to highlight the taste profile of the brand's range of green teas

The brand took over the Tearooms in London’s Stoke Newington, and positioned hidden cameras inside the venue.

The cameras captured people’s reactions as they were informed of the processes, ethics and ingredients employed by other green tea producers, encouraging consumers to opt for Clipper Teas.   

While the pop-up was held last October, the video of the experience was released via YouTube on Monday (4 January), in line with the brand's New Year Revolutions campaign, which also encompasses outdoor and transport marketing across London and the South East throughout January.

The campaign is aimed at both green tea considerers and existing drinkers, and aims to highlight the taste profile of green tea.

Exposure conceived, produced and filmed The Truthful Green Tea Shop, meanwhile Big Fish is behind the outdoor campaign.

Rebecca Vercoe, brand controller, Clipper Teas at Wessanen UK, said: "The green tea market has seen considerable growth over the past three years as healthy living continues to rise up the consumer agenda. But consumer concern over bitter-tasting green tea still remains.

"We’re looking to address this by introducing an even wider audience to the distinctively light and fresh, Clipper green tea taste profile."

More: Closer takes Clipper Tea's magical teapot on tour

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