Event TV: Citroën to reveal mosaic made of 3,000 model cars

Citroën has created a unique billboard mosaic made from almost 3,000 toy models of its range.

The mosaic comprises almost 3,000 toy model cars
The mosaic comprises almost 3,000 toy model cars
The installation, which measure 2.5 by five metres, depicts the auto brand’s C4 Cactus car. It will be on display at the Birmingham Bull Ring shopping centre from 19-21 February.

The mosaic has been built in collaboration with final year students from the University of Creative Arts in Surrey, and will be joined at the shopping centre by a real Citroën C4 Cactus on display.

Visitors to the installation will be able to pick up one of the toy cars that comprise the mosaic for free. Shoppers will also be able to learn more about the Citroën C4 Cactus and its Airbump technology at the activation, as well as enter a competition to win a number of prizes.

These include a family trip to France to visit Disneyland Paris and Citroën’s brand experience C_42 on Paris’ Champs Elysees.

The billboard aims to pay homage to the brand’s founder André Citroën, who began creating toy versions of his automobiles in the 1920s.

More: Brand Slam: Land Rover vs. Citroën

In pictures: Citroën's 'footpool' experience in London

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