Event TV: CharlieHR creates pop-beach in London Underground Station

HR software system CharlieHR has built a pop-up beach bar in Old Street Station with a VR experience offering instant 15-minute beach holidays.

of

The CharlieHR pop-up, which is open from 3-7 April, offers visitors a 15-minute beach holiday experience through VR headsets. It has also partnered with Jamaican rum brand Koko Kanu to offer a free rum bar. 

The pop-up space also offers deckchairs for visitors to relax, as well as massages, morning yoga and breakfast sessions, and speaker sessions.

The pop-up has been designed to encourage people to take their annual leave, following a survey conducted by CharlieHR that revealed that 73% of Brits do not use all of their annual holiday allowance.

Rob O'Donovan, CEO of CharlieHR, said: "We want to remind people to take a break from their desks and to remember how important time off is for their health and well-being. We’re hoping to spread this message and drive businesses to use Charlie, but in a way that brings a smile to people’s faces in one of London’s busiest areas.

"We decided to transform the space in Old Street station into a beach to create a buzz around Charlie and directly engage with communities and businesses. We’re all about making it easier to look after teams, we’re not just a business tool ≠ we’re a people tool. We want to appeal to customers in a human way beyond being a piece of software."

The activation was produced in-house.

Breakfast is being supplied by Grain and Bowl, and Grounded Drinks are providing fruit water.

More: In 2015, beer brand Corona unveiled a beach at Old Street roundabout. Last week, O2 and England Rugby teamed up to launch a new VR experience.

For your daily hit of news from the brand experience community, weekly brand updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs