The CharlieHR pop-up, which is open from 3-7 April, offers visitors a 15-minute beach holiday experience through VR headsets. It has also partnered with Jamaican rum brand Koko Kanu to offer a free rum bar.
The pop-up space also offers deckchairs for visitors to relax, as well as massages, morning yoga and breakfast sessions, and speaker sessions.
The pop-up has been designed to encourage people to take their annual leave, following a survey conducted by CharlieHR that revealed that 73% of Brits do not use all of their annual holiday allowance.
"We decided to transform the space in Old Street station into a beach to create a buzz around Charlie and directly engage with communities and businesses. We’re all about making it easier to look after teams, we’re not just a business tool ≠ we’re a people tool. We want to appeal to customers in a human way beyond being a piece of software."
The activation was produced in-house.
Breakfast is being supplied by Grain and Bowl, and Grounded Drinks are providing fruit water.
More: In 2015, beer brand Corona unveiled a beach at Old Street roundabout. Last week, O2 and England Rugby teamed up to launch a new VR experience.
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