Event TV: How Cadbury created a 70kg chocolate aeroplane

Chocolate-themed attraction Cadbury World has created a 70kg chocolate aeroplane for Birmingham Airport.

The plane comes complete with white chocolate propellers and the Cadbury logo. A bronze lustre was added to give the chocolate a metal-like shine.

It took two days to create and has been made from the equivalent of 1,555 standard Cadbury Dairy Milk bars.

The piece will be on display in the airport’s departures lounge throughout the summer, with no current end-date planned.

The sculpture has been crafted to celebrate a partnership between the brand and the airport. To complement the activation, a giant timeline detailing major milestones in the in Cadbury’s 190-year history has also been unveiled at the transport hub.

The brand has also stated that its chocolatiers will soon work on another creation to celebrate Cadbury World’s 25th anniversary, which will be unveiled later this year.

Diane Mitchell, marketing manager at Cadbury World, said: "Our chocolatiers are known for their impressive creations, and we’re delighted to add this chocolate aeroplane to the list. We love collaborating with other local businesses to celebrate the city, and hope that visitors will enjoy seeing the creation as they jet off on holiday."

Richard Gill, Birmingham Airport’s head of commercial, added: "Having such a globally recognised brand at Birmingham Airport, through both its range of products within our commercial space and now this wonderful chocolate plane creation, is fantastic.

"Not only is this a fun spectacle for those jetting off from Birmingham Airport this summer, it also reinforces our relationship with Cadbury a fellow local Midlands brand."

More: Cadbury offers overseas trips on its branded jet

In pictures: Cadbury recreates Christmas at home for seasonal press launch

In pictures: Cadbury creates giant biscuit tin for experiential tour

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