Event TV: Brothers Cider to host Shoreditch Halloween party

Cider brand Brothers has announced plans for an experiential Halloween party, to be held at its faux headquarters in Shoreditch, London, on 30 October.

Brothers to host the Fear Factory experience
Brothers to host the Fear Factory experience

Approximately 500 guests from Brothers’ on- and off-trade partners, press and competition-winning consumers are expected to attend the Fear Factory party. Create Cocktails will be serving up drinks and Big Apple Hot Dogs has been enlisted to create hot dogs made with Brothers’ cider flavour, Toffee Apple.

Brand experience agency Miss Jones & Co has worked with the drinks company to create four secret experiential areas for the party: the Head Office of Horror, the Insanity Laboratory, the Twisted Orchard and the Sinister Warehouse.The event will also feature entertainment from Bristolian trip hop group Smith & Mighty, a ‘terrifying’ tour of the building and the chance to sample two new flavours of cider.

Aimee Hopkins, consumer marketing executive at Brothers, told Event: "We hope to create a memorable event for our guests. We want to educate in a fun, and frightening, way that Brothers is still a family-run business who are passionate about cider making."

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