Event TV: Brewdog drops taxidermy cats over London

Brewdog dispatched taxidermy 'fat cats' from a branded helicopter over London yesterday (12 May) to celebrate its latest crowdfunding record.

Brewdog founders James Watt and Martin Dickie airdropped taxidermy cats yesterday (12 May)
Brewdog founders James Watt and Martin Dickie airdropped taxidermy cats yesterday (12 May)

Dozens of cats were dropped from the helicopter by company co-founders James Watt and Martin Dickie, and they landed in central London via parachute during peak hour.

The cats wore waistcoats, monocles and handmade velvet top hats which sought to openly mock the fat cat banker caricature, and each held a copy of company’s Equity for Punks prospectus, which contains information about its latest crowdfunding scheme.

The Scottish craft brewery has raised £5 million in just 20 days, breaking its own 2013 record, where it raised £4.25 million, less costs, in just over six months.

The brewery is looking to raise £25 million as part of the Equity for Punks scheme.

James Watt, co-founder at Brewdog said: "This round of Equity for Punks has got off to a great start so we went behind enemy lines to conduct a symbolic gesture that heralds the extinction of the city fat cat. This is our way of showcasing the viability of alternative forms of finance, it is our own anti-propaganda propaganda.

"It’s a glorious combination of art, guerrilla warfare, taxidermy and feline sartorial elegance. Crowdfunding should no longer be seen as a niche alternative, but a proven, workable option for those libertines and change-makers who want to shake up the status quo."

More: Brewdog to host 'Dram and Smoke' event at London pub

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