She explained the brand approached the agency with the initial adult bouncy castle idea. "We took it a step further and thought we would do a multi-sensory bouncy castle instead.
"The difference between this and a kids' bouncy castle is predominantly the size, however we brought it to an adult audience by making it multi-sensory," said Thrift.
When it came to bringing the idea to life, logistics and timings posed a particular challenge. "There was a lot of head scratching over how we could actually get the equipment in to a normal bouncy castle to make it work – that was a challenge it itself, as well as the time – we had six weeks to pull it together," said Thrift.
She explained that the castle was complete with a number of hidden features. "We've got sound pads to make noises, we’ve got lights in there and smell machines, so there was a lot of intricate planning involved in where everything needed to go in order to enable us to make it safe.
"The main challenge we had was making the tubes big enough for the [construction team] to get in there and put the lights in," added Thrift.
The castle was made by hand. "[It] was put together by a team of specialists that we’ve known for many years, we took technical drawings which went off to a fabricator; those guys literally hand stitched the castle together."
Jack Morton created and delivered the castle alongside Brands2Life and TVC. Kru Live supplied brand ambassadors across the three-day event.
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