Event TV: Beefeater hosts cocktail comp final in London's Soho

Chivas Brothers brand Beefeater hosted the global final of its fifth annual MIXLDN mixology competition at The Vinyl Factory in Soho on Thursday (28 January).

Evelyn Chick from Canada was crowned the winner of Beefeater MIXLDN 2015
Evelyn Chick from Canada was crowned the winner of Beefeater MIXLDN 2015

The final event was the culmination of three days (26-28 January) of cocktail-making challenges in London, and months of global local finals. A total of 32 bartenders from across the world were whittled down to eight before the last live challenge in Soho, where the Canadian Evelyn Chick was crowned the winner.

She mixed and presented her final drink - dubbed Endless English Summers - live in front of a crowd of gin fans and MIXLDN judges. The latter included Beefeater’s master distiller Desmond Payne and industry experts such as Ryan Chetiyawardana and Anistatia Miller.

Guests voted with tokens on the last night. These scores were added to those of the previous two days to determine a winner.

Chick will go on to represent Beefeater at bartending competitions across the world as its Apprentice Brand Ambassador.

Beefeater enlisted agency Amplify to produce and manage the three-day event in London.

JC Iglesias, international brand director for Beefeater, said: "Beefeater is committed to supporting the growth of the global cocktail scene, and our 2015 MIXLDN Cocktail Competition has uncovered a new wave of skill and dynamism within the global on-trade community. Every year we look forward to welcoming some of the most talented bartenders from around the world to join us here in London, Beefeater’s home, to truly understand what makes this gin great.

"The quality of the cocktails delivered by our 32 national finalists this year has been truly remarkable and we would like to heartily congratulate our champion Evelyn Chick."

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