Event TV: Asos Blank Canvas global tour

Online fashion retailer Asos is taking its global Blank Canvas tour to Italy next month, which aims to target students with a campaign focused on creativity and individuality.

Asos delivers Blank Canvas global tour
Asos delivers Blank Canvas global tour

Asos is working with student marketing agency Seed Marketing on the Blank Canvas tour, which will be activated during major student events at Italian universities in key cities such as Rome, Turin and Milan from 8-19 May. The tour has already visited the UK, Germany, France, the US and Australia.

The brand used the tour to inspire students across the globe to express themselves, allowing guests to design their own tote bag or choose from 10 limited edition designs from artists around the world. Those who opted to design their own were then encouraged to to submit them into a national peer-voted design competition with a chance of winning Asos mentorship, a creative grant of £5,000 and having their bag sold on the Asos website. Agency YR Live worked with Seed and Asos to execute the printing activation.

In a branded and converted 1950s UPS truck, the brand has visited major student events across the globe, with its final stop taking place next month in Italy. 

Last year, Asos continued its Asos Supports Talent campaign with a a London performance from prize-winning British poet Hollie McNish.

More: R.White's Lemonade stages experiential university tour

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