Event Solutions: Supplier Showcase - ID Staffing

Exhibitors who require experienced brand ambassadors for their stands have been recruiting staff via ID since 1994.

The company receives about 100 job applications every week but, following a rigorous regional selection process, it takes on only around 20% of those people who apply.

It has close links with universities and attends careers fairs to find suitable promotional staff who can demonstrate products at consumer shows.

Client services board director Emma Ede says applicants' ability to remember and deliver brand messages is crucial. Often the most suitable staff are specialists in particular areas such as health and beauty, or models, dancers and actors.

"These types of people make great brand ambassadors for exhibitors because they have the ability to retain information, entertain consumers and convey key messages enthusiastically," she explains.

Among the clients who used ID personnel during 2006 were the car-maker SEAT UK, at the British International Motor Show, and the cleaning brand Ecover at Grand Designs Live.

EVENT CALENDAR

- The Boat Show at Excel London, 5-14 January

- Daily Mail Ideal Home Show at Earls Court, 9 March-1 April

- Vitality Show 2007 at Olympia, 29 March-1 April

- Grand Designs Live at Excel London, 8-10 June

- BBC Good Food Show at Olympia, 16-18 November

CAMDEN EXHIBITION SERVICES

Furniture supplier Camden Exhibition Services (CES) is more than 50 years old and became part of the Thorns Group in the mid-1990s.

The purchase enabled Thorns to raise its profile in the consumer exhibition market, having built its reputation in the corporate hospitality industry at high-profile sporting events such as the Grand National and Wimbledon.

Yet the parent company hit choppy waters. It was rescued from the brink of bankruptcy in 2006 by a management buyout led by the former PLC's managing director, Graham Langley-Jones.

Since then it has seen increasing interest from the exhibition sector.

Its Vision range, which includes sofas, chairs, tables and literature racks, is particularly popular. It can be tailored to a client's needs using colours to match a corporate livery.

CES head of exhibitions Adam Aston says: "Organisers and exhibitors are spending more on furniture because they realise the role it can play in improving a visitor's experience. They want people to stay and enjoy a show, and this means providing comfortable places for them to sit down and relax."

EVENT CALENDAR

- The London Boat Show at Excel London, 5-14 January

- Go Fishing at the NEC, 16-18 March

- The Outdoors Show at the NEC, 16-18 March

- Daily Mail Ideal Home Show at Earls Court, 9 March-1 April

- The Vitality Show 2007 at Olympia 29 March-1 April

- Natural & Organic Products Europe at Olympia, 15-16 April

OCTANORM SYSTEM

Octanorm was the first modular exhibition system when it was introduced simultaneously in the UK and Germany in 1968. Today it is seen at consumer shows in more than 80 countries.

The company's global turnover has grown to more than £100m and it has secured around 75% of the market.

Octanorm does not sell direct to exhibitors, but via shell-scheme contractors such as Early Action Group and Stanco Exhibitions. It uses a patented lock system based around a large range of aluminium profiles. These are complemented by a selection of accessories to create modular stands. The company has developed more than 300 extrusions.

One of the latest innovations is Octaquick, a portable stand system for exhibitors who have little time to erect stands. It fits into the back of an estate car, comprises four basic modules ranging from a panelled wall to a medium-size stand and comes with lights and cables.

Managing director Richard Armitage, who has been with the company from the start, says: "The entire Octanorm range has been designed to enable exhibitors to put up stands quickly and efficiently."

EVENT CALENDAR

- The London Boat Show at Excel, 5-14 January

- Crufts at the NEC, 8-11 March

- Daily Mail Ideal Home Show at Earls Court, 9 March-1 April

- Birmingham Baby Show at the NEC, 11-13 May

- BBC Good Food Show at Olympia, 16-18 November

PSCO

Exhibitors looking for the wow-factor at a consumer exhibition are increasingly using audiovisual equipment to give them the edge.

PSCo, formerly the Plasma Screen Company, identified the sales potential from supplying the exhibition trade with plasma screens eight years ago.

For 2007 it has an exclusive deal to supply Panasonic's giant 103-inch screen - the largest of its type in the industry. By the end of January, PSCo expects to have six available for rent.

In the summer, high-definition technology made its debut as part of the Strongbow Ciderhouse experience at a number of music festivals. PSCo supplied four 51-inch HD-ready plasmas.

Over the next 12 months, the company expects strong demand for its bezel-less screens, which enable brands to display a literally seamless image on their stand.

Managing director Stuart Holmes says: "Plasma screens allow companies to make a dramatic impact at a show. Exhibitors are under pressure to use the highest quality screens and pictures because consumers are now buying technology such as HD on the high street."

EVENT CALENDAR

- The London Boat Show at Excel, 5-14 January

- International Casino Exhibition at Earls Court, 23-25 January

- Daily Mail Ideal Home Show at Earls Court, 9 March-1 April

- Cebit Technology Fair at Hanover, Germany, 15-21 March

- The Classic Motor Show at the NEC, 9-11 November.


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