Ocean Media, owner of the show, is implementing the rebrand to attract "those involved in producing events, including concerts and festivals, sporting, corporate or private events".
The 19-year-old show will also move from its traditional home in the National Hall to the much larger Grand Hall at London's Olympia venue.
"The change in [the] show's name more clearly defines the focus and scale of the events organised by our visitors, and the array of products and services exhibited," said Event Production Show event manager Michelle Tayton. "It also sets us aside from other shows in the market by clearly defining what our show has to offer professional event organisers."
Next year the show will move from a January slot to 2-3 February.
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