Event's subscriber-only white paper – Festivals 2025: An experiential landscape – is a collection of essays, data and case studies exploring the widening festival landscape and the new opportunities it presents for brand activations.
The report contains insight from brand managers and experiential agencies, plus case studies on how brands are innovating tat festivals.
Brand Pioneers – First to the field: Lively's Mike White looks back at the the early presence of brands at festivals and how this has changed over the years
Badging is dead: Urban Nerds Collective’s James Benenson and Brett Booth on how brands can master the art of festival activations
Innocent’s festival past: Brand manager Jamie Sterry discusses the brand’s history at festivals
Future Gazing: We are in a new era of experience, so what does Sunshine X’s Emily Liddington and Ben Hack believe will shape the next wave of festival activations?
Plus case studies from Oreo, Jägermeister, Coca-Cola, Just Eat and Black Cow Vodka.