At the conference, which focuses on events and marketing, Event editor Jeremy King will be hosting panel discussions on virtual events and brand activation on the afternoon of Thursday 14 October.
The virtual events panel will focus on the role this new sector will play in the event marketing mix, and whether or not it is a friend or foe to the live event industry.
This session will be followed by a number of high-profile agencies talking about how best to activate a brand's experiential marketing activity.
Other subjects covered during the two-day conference will include social media and the future of marketing.
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