BrandMax Summit will bring together some of the biggest names from the global marcomms industry to look at how to succesfully market a brand through the channels of experiential marketing, digital, public relations, advertising and outdoor.
The event will feature leading speakers from all of the aforementioned disciplines, who will provide various case studies, keynote and discussion on brand optimisation.
In the rapidly changing consumer and media environments of 2011, it will be a must for event marketers who want to debate the key issues of the day to attend the summit.
"Both days will be packed with rich content – ideas and learning that each delegate can take back to their teams," said Haymarket Brand Media, publishing director Rachael Stilwell. "BrandMAX is all about optimisation and we will ensure that is reflected in the return that delegates get for their time and investment in the event."
An elite event, the BrandMax Summit will have space for 250 senior event marketers, sponsors and leading advertising and communication practitioners who want to be part of the debate.
It will feature a main conference agenda with a number of keynote sessions, exploring technology, consumer trends, integration, creativity, globalisation and ROI .
Stillwell added: "BrandMax has been designed to provide senior marketers from both client and agency businesses with an opportunity for a collective rethink. We will hear the best-of-the-best case studies on brand optimisation spanning all channels and debate together how we can maximise our results by redirecting funds to other channels, by changing our creative execution, by embracing technology, by changing our back room team – through transformational thinking."
In addition, participants can tailor aspects of the event to their individual needs and hear from a range of 15 best-of-the-best brand case studies that highlight specific marketing challenges and the strengths of different channels and disciplines.
These case studies will be break-out sessions in a series of specialist channel hubs, including experiential, media and PR, championed by Event, mediaweek.co.uk, and PR Week, respectively.
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