Event's Creativity Report surveyed more than 150 brand experience professionals on the subject of creativity to find out how creatives are coping under this strain to constantly innovate. Are they fulfilling their creative potential and are brand experiences creative enough? Is there more the industry should be doing to promote itself?
Take a look at some of the statistics behind Event's creativity survey.
Results from Event's exclusive creativity survey have revealed 73% of brand experience professionals feel they are not fulfilling their creative potential.
New research has shown the average event co-ordinator in the UK earns a salary of USD $30,204 (£19,860), making the country the fourth-worst paying for...
Exciting times lie ahead for brands and their customers, our experiential experts say
Agencies and brands could be in for a rude awakening if they can't find ways to merge new technologies with subtlety into brand activations.
Clara and Adrian Westaway, co-founders of product design and invention studio Special Projects, provide an insight into the big trends shaping art, design...
After winning a RIBA award for a structure at Grand Designs Live, Tony Broomhead, founding partner at architect OS31, reveals the key architectural trends...
Carol Morgan, lecturer at Central Saint Martins on fashion communication and promotion, reveals the top trends in fashion that could impact experiential.
Event asked five specialists to offer an insight into their creative disciplines. First up is Dan Shipton, known for his creative production skills on...
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