Creativity Report

Event's Creativity Report surveyed more than 150 brand experience professionals on the subject of creativity to find out how creatives are coping under this strain to constantly innovate. Are they fulfilling their creative potential and are brand experiences creative enough? Is there more the industry should be doing to promote itself?

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Special report: Creativity

Special report: Creativity

Event's exclusive survey has found creativity to be on the wane, so how can the industry turn the situation around?

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Event's Creativity survey - full results

Event's Creativity survey - full results

Take a look at some of the statistics behind Event's creativity survey.

Three-quarters of experiential professionals 'not fulfilling creative potential'

Three-quarters of experiential professionals 'not fulfilling creative potential'

Results from Event's exclusive creativity survey have revealed 73% of brand experience professionals feel they are not fulfilling their creative potential.

UK event co-ordinator salaries lag behind rest of world

UK event co-ordinator salaries lag behind rest of world

New research has shown the average event co-ordinator in the UK earns a salary of USD $30,204 (£19,860), making the country the fourth-worst paying for...

What's next for brand experience design?

What's next for brand experience design?

Exciting times lie ahead for brands and their customers, our experiential experts say

Creative report: Digital dimension

Creative report: Digital dimension

Agencies and brands could be in for a rude awakening if they can't find ways to merge new technologies with subtlety into brand activations.

How product design is influencing experiential

How product design is influencing experiential

Clara and Adrian Westaway, co-founders of product design and invention studio Special Projects, provide an insight into the big trends shaping art, design...

How architectural ‪‎trends are‬ influencing ‪‎experiential‬

How architectural ‪‎trends are‬ influencing ‪‎experiential‬

After winning a RIBA award for a structure at Grand Designs Live, Tony Broomhead, founding partner at architect OS31, reveals the key architectural trends...

Fashion trends - Carol Morgan

Fashion trends - Carol Morgan

Carol Morgan, lecturer at Central Saint Martins on fashion communication and promotion, reveals the top trends in fashion that could impact experiential.

Creative production trends - Dan Shipton

Creative production trends - Dan Shipton

Event asked five specialists to offer an insight into their creative disciplines. First up is Dan Shipton, known for his creative production skills on...

Creativity Report: Case Studies