Brand Experience Report 2016
Event's latest report surveyed more than 200 brands and agencies on industry challenges, trends, global growth, event technology, social media and the future of experiential. Plus the top 30 agencies list.
Suzie Hackney, creative direction for Lush, talks about the cosmetic retail brand's recent experiential projects.
In the first instalment of a series of brand interviews, popcorn brand Propercorn gives the lowdown on why it embraces experiential.
Michael Boaler, senior brand manager for Jack Daniel's, explains why experiential is integral to the brand.
Jaala Pickering, event marketing manager of botanical brewery Fentimans, discusses the brand's recent experiential projects.
Celebrity Cruises' Jennifer Vieira reveals why experiential is key to a modern luxury brand.
Event ticketing marketplace Yplan gives the lowdown on why it champions experiential.
Kerry Rolston, marketing director of 9Bar, explains why experiential works for the energy bar brand.