Artistes including Professor Green, Jess Glynne and MNEK took part in Westfield’s pop-up music festival with a difference in October/November 2014.
Performances were staged in a soundproof glass cube the size of a double- decker bus, with fans listening in from the outside via wireless Sennheiser headphones. A sensory floor system enabled the bass to be felt underfoot, heightening the experience.
Over six days 48 artistes, from chart- toppers to emerging talent, performed across the two Westfield London centres.
The performances were broadcast online, giving music fans around the world an opportunity to interact with the festival.
The experience helped position Westfield more as a leisure destination, not just a shopping centre, and drove footfall by 23% year on year at Westfield Stratford and 15% at Westfield London. Performances sold out within 48 hours, and 74% of ticket holders said they were more likely to visit Westfield again.
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