Event Awards winner reveals benefits of awards win

As the deadline for the entries for the Event Awards 2016 approaches (9 June), we spoke to Michael Brown from last year's Brand Experience Agency of the Year winners PsLive, about the benefits he's seen from the win.

PsLive won Brand Experience Agency of the Year at last year's awards
PsLive won Brand Experience Agency of the Year at last year's awards

PsLive recently merged with Dentsu Aegis Network Sports & Entertainment, to form MKTG UK, where Brown is now brand experience managing director.

He says where the award really helped was with team morale, commitment and pride.

"It has been an endorsement of how we think, and operate, and our arrival on the experiential sector has been confirmed by a jury of our peers which means a lot to the team," he explained.

"They feel this endorsement very keenly, and it is reflected in their behaviour. They are always very quick to refer to the fact that we are Brand Experience Agency of the Year in any external meetings with new clients, and in any sessions they do with new delivery partners and potential recruits/interviewees."

He said with regard to the latter, the number of enquiries it now has from industry professionals looking to work at the agency has increased dramatically.

"In terms of hard and fast new business, I can tell you that our status as agency of the year definitely got us included on the pitch shortlist for a major consumer tech brand for a very big budget – results pending shortly," he added.

The deadline for entries to the Event Awards 2016 is only a few days away, so make sure you put the finishing touches to your applications before Thursday, 9 June.

There are categories for every kind of business in the industry from creative agencies to venues, caterers and staffing companies.

Last year’s big winners also included J Walter Thompson’s Shell Morro da Mineira campaign, while TRO took home the Best B2C Brand Experience gong for its Lucozade Sport activation - Bringing the World Cup Home to England!

Event Oracle were named Caterer of the Year and Copper Box Arena was awarded the trophy for Best New Event Space.

Download the entry kit here.

The annual awards will take place at the Eventim Apollo on Thursday 13 October. For information on the event please contact robyn.carter@haymarket.com, and for partnership opportunities please contact danielle.chapman@haymarket.com

View all of the news, pictures and video from the 2015 event here.

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