This year’s Event Awards will be located in a new space at the Eventim Apollo in Hammersmith, with seating for up to 720 guests.
The move follows a major overhaul of the award categories to reflect Event’s shift in content after it repositioned to champion brand experiences and the channel of experiential last year.
The art deco Eventim Apollo, which underwent a multi-million-pound refurbishment in 2013, is to install a new high-tech adjustable flooring system this year, which will enable the venue to transform its sloping floor overnight into a flat surface for a range of events.
Yasmin Arrigo, editor-in-chief of Event, commented: "We are thrilled to be hosting this year's Event Awards live at the Eventim Apollo. This iconic venue has a rich history of entertaining the crowds, as we hope to do for our very premier audience on the 14 October."
Heiko Kacimi-Alaoui, deputy general manager of Eventim Apollo, added: "The venue resonates with so many different people so we wanted to convert it into a multi-purpose space that was accessible for all kinds of corporate entertaining. Our hope is that this exciting new development will ensure that Eventim Apollo continues to serve as a premium live event space for many years to come."
Twelve new categories have been added to the awards this year, including Brand Experience Agency, Outstanding Creative Idea, Best Disruptive Campaign, Digital Experience, The Game Changer, Creative Event of the Year and Integrated Marketing Campaign.
The deadline for award entries is 28 May. Enter Event Awards 2015 here.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.