This category is open to suppliers, agencies, organisers or production companies responsible for creating a specific area at an exhibition, which provided maximum exposure for the client brand, served as major focal point for the exhibition.
Entrants will need to demonstrate how the brief exceeded expectations, how original was the creative, and how the show benefited from this area, or how the area benefited the client.
Last year's winner, Haymarket Exhibitions, picked up the gong for its long-standing Fashion Theatre.
The most effective way to enter is by visiting the website www.eventawards.com.
The deadline is Thursday 26 May 2011. The extended deadline for which there will be a penalty fine is Thursday 9 June 2011.
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