Event Awards criteria: Best PR event or stunt

Stunts are getting more and more spectaculor, so lets give them the recognition they deserve.

This category is open to PR agencies or event organisers that have produced a pr stunt to enhance the profile of an event before during and after the event, or to launch a product or service.

Entrants should demonstrate how they surpassed the brief providing a break down of the ROI; the techniques they employed and why; the level of press coverage, and the innovation of the event or stunt. This should also include client endorsement.

Agency Beatwax scooped the top prize last year for its Thames balloon stunt to launch Disney Pixar's movie UP.

The most effective way to enter is by visiting the website www.eventawards.com.

The deadline is Thursday 26 May 2011. The extended deadline for which there will be a penalty fine is Thursday 9 June 2011.

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