Following deals to secure Desperados as the lead beer partner at festivals Parklife and We are Fstvl, the agency looked to create an experience which reflected how the brand was traditionally drunk by consumers - when the night switches from good to party.
The experience featured a fan-shaped open structure which became the brand’s hub on site, and featured music acts such as Friendly Fires and Mistajam. Secret ‘detonate’ moments were also executed, including strobes, confetti, smoke bubbles and dry ice.
More than 18,000 festival-goers visited to the experience the activation - a 120% increase in the agency’s initial target.
Highly commended: Extraordinary Events - The Opening of Downtown Summerlin
Itch: Virgin Media V Festival
Momentum Worldwide: American Express at London Fashion Week, Spring/Summer 2015
Vision Nine: Relentless Stage – Leeds Festival
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