While striving to become the UK's premier exhibition and conference centre Excel London's objective is to provide everything an organiser, exhibitor and visitor could want from a venue. As part of these objectives Excel has introduced new customer initiatives over the past year.
The venue's Platinum Suite underwent a £3m redevelopment increasing its capacity by 50% and a revolutionary software programme, Meeting Matrix was introduced.
The new marketing and PR support package, which is offered to organisers provides a minimum of £25,000 free marketing support and includes guaranteed local media coverage, inclusion in leaflets, the website, and e-bulletins as well as a contra deal with Heart FM.
In response to organiser and visitor feedback, the venue also introduced a 'convenience store' enabling visitors access to staple goods at high-street prices, run by Whistlestop and SSP Specialist Brands.
This year has once again produced impressive results. It is host venue for nine of London's top 10 trade shows and two out of three of the UK's largest consumer shows. The Platinum Suite has helped boost the Conference and Events division's revenue by 66%.
SILVER - The International Centre, Telford
The Shropshire venue aimed to improve its service by keeping up to date with regulations, best practice and ensuring a dedicated approach to feedback.
Between January 2004 and April 2005, 25% of its organisers completed a questionnaire with results circulated to department heads.
Training has allowed senior managers and the operations staff to improve procedures while adhering to H&S legislation.
In July 2004, the second on-site hotel opened, and an additional £136,000 was spent in September 2004 to increase parking facilities.
GOLD - Excel London SILVER - The International Centre, Telford