Brooklands Exhibitions sought to establish A Place In The Sun Live! as the UK's biggest overseas property, travel and lifestyle show, bringing the Channel 4 brand to life.
A multi-media visitor marketing campaign included direct response advertising across the national and regional press, including outdoor and radio, co-promotions with press and radio, a dedicated PR campaign, direct marketing and a devoted website.
The show, which took place from 1-3 April at London's Excel, included nine interactive show features. The Main Stage featured the TV show's presenter Amanda Lamb alongside live music, dance and entertainment from around the world. Auditions were held for the programme while five themed areas were dedicated to food, travel and culture of the US, France, Spain, Australasia and the Middle East. Two seminar theatres offered 54 seminars on practical issues.
The launch show attracted 20,817 visitors across three days and 227 exhibitors from 27 countries attended. Feedback was positive with 100% of exhibitors satisfied with the volume of business achieved and 70% rebooked for next year within eight weeks of the show.
SILVER - Thames Gateway Forum
The Thames Gateway is Europe's largest regeneration project. The purpose of the forum is to bring together key groups delivering the project.
Meetings of Minds' aims were to sell 2,000 metres of stand space and attract 3,000 visitors. The event needed to be profitable and be an event people would be happy to pay for.
Visitors were charged £75 entry and £75 per conference module. A dinner for around 1,000 guests finished the event.
Some 3,693 visitors attended and 134 exhibitors occupied 2,185sqm. 93% of visitors rated the show from good to excellent.
GOLD Organiser: Brooklands Exhibitions Exhibition: A Place in the Sun Live! Key Suppliers: Moyne Exhibition Services; Secure Opps; Excel; DBAV; Melville SILVER Organiser: Meetings of Minds Exhibition: The Thames Gateway Forum FINALISTS Organiser: Brand Events Exhibition: Taste of London Organiser: Brand Events Exhibition: La Dolce Vita Organiser Emap Maclaren Exhibition: Plastics Design & Moulding Organiser: Exposure Event Creations Exhibition: The Exhibiting Show