Organiser Brand Events needed to build on the award-winning success of MPH's first year while developing and establishing the brand. To this end, a major sponsorship agreement with London's biggest prestige and performance car dealer, HR Owen was secured.
A number of feature areas were debuted. The 'Cirque de Voiture' featured stunts inspired by the Cirque de Soleil. The MPH gallery was created to provide a cost-effective, high-quality and standardised platform for manufacturers and dealers.
The Hello Cars media campaign positioned MPH as a desirable, glamorous live motoring event. Similarly media partnerships with Sunday Times Driving, Virgin Radio and BBC Top Gear magazine helped deliver an audience of genuine automotive fans.
MPH 04 successfully showcased the world's fastest car - the Koenigsegg CCR as well as models such as Pagani Zonda, Ford GT and Aston Martin DB9.
All 25,000sqm available was sold, doubling stand revenue, including sponsorship, from the previous year. 28,402 visitors attended with an average ticket yield of £29 exceeding targets. 30 manufacturers and dealers displayed a total of 85 cars.
SILVER - The Baby Show London
The Baby Show was launched in 2002 and Clarion Events' aim was to build on the success of the event and deliver net profit.
The show aims to provide a range of products as well as information and advice for parents.
The show's business objectives were to attract more than 22,000 visitors and 250 exhibitors and sponsors. In total 26,962 visitors attended and 267 exhibitors and sponsors were involved. More than 2,300 sqm were sold, 600 sqm more than 2003.
Following its success, Volvo signed a three-year headline sponsorship deal with the show.
GOLD Organiser: Brand Events Exhibition: MPH 04 SILVER Organiser: Clarion Events Exhibition: The Baby Show London FINALISTS Organiser: Haymarket Exhibitions Exhibition: Clotheshow Live