Event 100 Club's predictions: Paul Saville

Over the next two weeks, the Event 100 Club 2016's top ten will reveal how they see the industry shaping up in the months ahead. In the eighth instalment, Paul Saville, joint managing director at Wasserman Experience, shares his outlook for 2016.

Saville was voted in at number eight in this year's Event 100 Club 2016
Saville was voted in at number eight in this year's Event 100 Club 2016

Voted number eight in the 2016 edition of the Event 100 Club, Saville reveals his forecast for the next 12 months.

"The big trends will be about millennialisation - superfluous marketing verbiage that tries to encapsulate key trends designed to engage Generation Y.

Examples are: quality over quantity - brands investing more in higher-quality experiences that speak to fewer, but more influential, people; visual currency - the notion of ‘if it’s not recorded and posted online, it didn’t happen’; and deeper immersion - physical sensations fused with creative technology to create ultimate VR experiences."

View the Event 100 Club 2016 rankings in full and biographies from this year's top 20.

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