Jaala Pickering, experiential marketing/event producer, Fentimans
Key highlights for Pickering this year includes a series of ‘Magical Mixology Classes’ at several summer festivals, a Botanical Cocktail Garden at Polo in the Park, a month-long Summer Jungle pop-up in Soho, London and an apothecary at London Cocktail Week.
Jamie Ades-Griggs, senior account manager, conferences and events, ExCel London
Ades-Griggs, who has been at ExCel London for nearly four years, was responsible for the launch this year of ExChange at ExCel, a first-of-its-kind seminar aimed solely at association executives, and covering all aspects of association event management.
Jamie Sterry, head of brand activation, Innocent
In 2016, Sterry has focused on growing the Innocent Un-Plugged event, now in its second year, which was a sell-out welcoming more than 2,500 people for a fun weekend of digital detoxing. Sterry also launched a university ambassador scheme and devised a PR strategy to connect with the next generation.
Jane Ali Knight, associate professor, Edinburgh Napier University
Ali Knight is the leader of the events management programme at Edinburgh Napier University and this year, she founded the destination management programme and the event management certificate programme.
Jane Hague, head of business development, ExCeL London
Hague has been instrumental in positioning ExCeL and London as a world-leading destination for corporate events. In attracting high profile brand experiences such as Hewlett Packard Enterprise Discover - the largest brand showcase in Europe with a whopping 13,000 delegates - to key brands such as Adobe, LinkedIn, Oracle, HSBC, Ford, ExCeL and London has seen growth in revenue and reputation as the home of world leading events. Hague’s biggest contribution was securing Hewlett Packard Enterprise Discover 2016 London for the second year. This event contributes in the region of £100m in economic benefit to London.
Jason Hill, events and internal communications manager, Volkswagen Commercial Vehicles
Following a five-year hiatus, Hill was instrumental in ensuring a successful execution of the Volkswagen Commercial Vehicle stand when it returned this year to the CV Show at the NEC. Managing a team of around 30, the eight-month project was delivered following a competitive pitch process on time and on budget.
Jason Megson, managing director/vice president, George P. Johnson
Megson joined George P. Johnson in December 2014. Under his leadership, George P. Johnson reported a 16% year-on-year increase in turnover to £34.1m for 2015. Gross profit grew 6% to £2.9m, while operating profit for the same 12-month period rose by 42% to £345,708.
Jenni Eley, head of ITV Events, ITV
Eley leads a large events team to create engaging live experiences that bring the ITV brand to life. These range from international exhibitions to events for advertisers, colleagues and viewers. Last year the team launched the channel's Jekyll and Hyde series with an immersive experience designed to generate buzz on social media.
Jenny Freestone (nee Smith), head of corporate events, Somerset House
Freestone has championed the use of under-utilised spaces such as the River Rooms and Deadhouse - creating a diverse venue to ensure Somerset House stands out amongst its competitors. She has also increased the venue’s profile for larger, experiential events, which Somerset House says has resulted in a significant increase in enquiries for brand activations within the venue.
Jessica Hargreaves, managing director, Pretty Green
Over the past 12 months, Hargreaves has chaired the IPM experiential council, which is focused on raising the profile of experiential with three key experiential industry issues: measurement, code of conduct and education. This focus has resulted in developing Experiential Measurement Principles and a model for industry best practice measurement of impact and business results.
Jim Carless, head of brand experience, Space
Carless has contributed to a stellar year of growth at the agency in 2016, helping to achieve 80% year-on-year growth by curating some of the most impactful experiential campaigns of 2016. He toured 25 French cities with the Official UEFA Euro 2016 trophy train tour, produced the Moretti Gran Tour and launched the dairy industry's first yellow top milk, Arla Best of Both.
Joe Goldblatt, executive director, Queen Margaret University
Goldblatt is the Co author of the first University and professional text book in the field of meetings and events management. This book is the culmination of Professor Goldblatt's career, and he will semi retire in 2017 and step down from teaching after having influenced over 10,000 event management students and authoring, co authoring and 37 books in the field of events management.
Jonathan Emmins, founder, Amplify
In September, Event announced that Amplify had secured nine accounts in 2016, including Airbnb, Method, Jura, Burn and Hunter, which Emmins attributed the growth to the brand’s recent Young Blood research. Key activations for the agency this year included Google Cardboard's Abbey Road experience at King's Cross, the #BurnResidency in Ibiza and the Sonos amnesty.
Jonathan Morris, commercial director, No 11 Cavendish Square
Morris was this year elected to the post of vice chair of industry body Meetings Industry Association (MIA), and is looking to bring his experience and expertise and above all his passion for the hospitality sector to his new role at the MIA. He has also built the venue’s reputation for hosting Christmas parties, with four companies coming back for three successive years to celebrate their Christmas party.
Jonathan Read, commercial director and founder, Tobacco Dock
Under Read's leadership, revenues at Tobacco Dock in 2016 have increased by over 50% year-on-year and profitability by over 70%. Client retention remains at over 87% and some of the events hosted this year have included the BAFTA Games Awards, Festival of Marketing for the third year and Wired for the fourth. Over the past 12 months Read has been instrumental in creating an in-house catering team, offering street food to fine dining.
Josef Jammerbund, head of events, British Fashion Council
This year Jammerbund delivered the Fashion Week season including London Fashion Week’s second year in the Brewer Street Car Park, London Show Rooms in Paris, alongside producing the inaugural Fashion Awards in December at the Royal Albert Hall. Jammerbund also worked on the move of Men’s Fashion Week into its new sole hub venue The Store Studios at 180 Strand.
Joss Davidge, director, Because Experiential Marketing
Davidge has helped Because to win a number of key clients this year, including Qatar Airways, WWF-UK and Continental Tyres. He was instrumental in the creative conception and delivery of WWF-UK’s Tiger Experience campaign, which used VR and CGI filmmaking. Davidge’s expertise has been shared with brand-side marketers throughout 2016 via regular experiential masterclass insight sessions.
Julian Saipe, managing director, Zafferano
In the last year, Saipe has inspired and delivered a refreshed brand for Zafferano: 'Food Performance Passion' embraces the power of 'performance' at events through food, design and people. The refreshed brand also involved a complete overhaul of the company livery and website, as well as content marketing and social media strategy. The company has achieved a 50% growth in sales year to date.
Kate Marriage, experiential marketing manager for artists, Spotify
Kenny Hyslop, head of experiential marketing, Pernod Ricard UK
Hyslop’s focus this year has been to push the boundaries of innovative spaces, environments and experiences. Stand out events include Casa Havana Club, which brought Havana to Soho for 14 days and nights; Campo Viejo Lake of Colour, which lit up Clapham Common for three days and nights; and L’Eden by Perrier-Jouet at London Fashion and Design Week.
Kim Myhre, senior vice president and managing director, FreemanXP EMEA
FreemanXP is building its reputation across EMEA, delivering work in 2015 and 2016 for brands including Cisco, Qualcomm, Visa, Sanofi, Brocade, Red Hat and Astra Zeneca. In 2016, Vodafone and Sage have been added to this list. With Myhre at the helm, the agency has gone from a start-up business in 2014 to one of the top 10 agencies in Event’s brand experience league table.
Kirsty Henderson, account director, Havas Sports & Entertainment Cake
Henderson oversaw Very.co.uk’s 2016 Christmas ad, managing logistics. This included a 60ft projection of its new advert across the Thames onto County Hall, a boat packed with influencers and festive treats travelling down the river, an army of 100 gift givers and carol singers and 240 presents in 120 boxes, as well as a large-scale supporting publicity campaign.
Laura Smith, Senior Brand Manager, Chambord.
In September this year, Chambord hosted the immersive Chapter Eight Games; a rooftop flamingo croquet lawn took centre stage at the four day rooftop event, with decadent food partnerships and delicious cocktails another key feature. Chambord's primary brand strategy is to drive awareness of the brand and its core serve the Chambord Royale, by inspiring target consumers with moments of odd luxury and glamour. Under Laura’s direction, consumers were taken on a fun but educational journey through hero elements from the ‘Because No Reason’ campaign, delivering a brilliant brand event whilst clearly teaching them how to drink Chambord.
Lee Newton, chief executive, Media 10
Newton leads the team responsible for a wide range of international event brands, including The Ideal Home Show portfolio, Grand Designs portfolio and even Destination Star Trek.
Last year saw the company launch a South African division and partner with The Great British Bake Off for alive experience at the Cake & Bake Show. This year it secured a contract to launch This Morning Live.
Leigh Debbage, creative director, Premier
Debbage has helped orchestrate large-scale stunts, setting new benchmarks in PR stunts in the film and TV industry. Highlights have included an actress flying above Potters Field and releasing creepy twins on the underground for Miss Peregrine, and unleashing seven cowboys on horseback in Leicester Square for Magnificent Seven. Premier also created the first ever Mars Show Home for National Geographic's six-part mini-series 'Mars' in November.
Leigh Fergus, festival & brand manager, Be:Fit London, Telegraph Events
Fergus re-imagined The Telegraph’s Vitality Show and created Be:Fit London. The revamped event aims to empower women to embrace their personal wellness, while providing a platform for brands, celebrities and wellness providers. She relocated the event to the Business Design Centre and brought on board more keynote speakers and sponsors, including Reebok and Oatly.
Lisa Simpson, managing director and co-founder, Beautiful Minds Productions
This year Simpson secured a new staffing contract with Centaur Media to provide the show and customer service staff for events including: London Homebuilding & Renovating, North Home build and Renovating, Festival of Marketing and Employee Benefits Live. BM was brought in to significantly improve the show’s staffing and deliver a focused and engaging front of house and show staffing experience.
Liz Clayton, group events manager, Haymarket Media Group
Clayton, who is affectionately known as ‘American Liz’ within Haymarket, is responsible for delivering the annual Event Awards. Last year she was part of the team responsible for bagging the Eventim Apollo as the awards’ venue, making Event one of the first commercial brands to utilise the space.
Clayton oversees a range of other awards across the year for the media group, including the new format Brand Republic Digital Awards. She has co-ordinated efforts to raise more than £14,000 for the Teenage Cancer Trust across the Haymarket Events portfolio.
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