Event 100 Club 2017 shortlist: Entrants E-I

As voting for Event 100 Club gets underway, Event has detailed the achievements of the shortlisted entrants, whose first names begin with the letters E to I.

Event 100 Club 2017 shortlist
Event 100 Club 2017 shortlist

Click here to cast your vote

See also: Event 100 Club 2017 shortlist: Entrants A-D

Emma Finch, head of development and commercial innovation, Waltham Forest Council

After joining Waltham Forest Council in September this year, Finch was tasked with making the council more commercial. The council has a number of listed buildings, and Finch was able to use her experience in the area to generate more commercial attention. She worked with the communications department to develop a brand for the venues, called ‘Forest Venues’, which now has branded business cards, tote bags and a new brochure coming next year. Finch has also played a part in getting disadvantaged youths off the streets, and helping them to become more active. To this end, she created a fencing camp which takes place on selected dates in the Art Deco Assembly Hall.

Emma Jones, sales and marketing manager, H+J at RSA House

Over the last 12 months, Jones has lead a team of four and has generated sales of £3m, adding growth of £900k from the previous year. She has grown repeat business base by 18% and Christmas sales by 28%. Under Jones’s direction, the team has delivered a projected ROI of £120,000 so far this year.

Emma Sherwood-Smith, director of cider, Heineken

Sherwood-Smith was behind Bling Pig Cider's activation in London in October where have-a-go DJ decks were unveiled on Portobello Road and passers by were encouraged to mix their own tracks. This coincided with tasting sessions inside a shipping container at Protein Studios, Shoreditch. Sherwood-Smith also worked on Strongbow Cloudy Apple partnership with Radio X to transform five pubs across the UK into The Strongbow Cloudy Apple Pub.

Emmeline Purcell, senior brand manager, Ribena

Purcell worked on Ribena's one-day Colouring Café pop-up in Covent Garden in London in the summer, which sought to talk to a new audience and bring to life the brand's ‘You can’t get anymore Ribenary’ campaign. Read our 60 seconds with...Ribena's Emmeline Purcell.

Florence Howell, marketing manager - ice cream, Unilever

Howell joined Unilever in 2011 as brand manager at the company's Carte D’Or and Viennetta brands. She was then promoted the role of senior brand manager at Magnum and Wall’s Kids Ice Cream, and at the beginning of this year landed her current role, marketing manager – ice cream role within the company. She oversees activity by Magnum, Cornetto, Solero and Wall's Kids Ice Cream in the UK.

Fran Martin, creative producer, FRUKT

Martin’s experience has helped to grow FRUKT’s event team to more than 10 full time staff. Martin has played a significant role in winning the NBA as a client, and led the creation and delivery of the three-day experience, the NBA crossover.

Francesca Elliott, director of experiential and events, Momentum Worldwide

A regular blogger for Event, Elliott joined Momentum Worldwide in 2010 and was promoted to director of experiential in early 2015. This year she worked on Hoegaarden's 'floating gaarden', a pop-up barge bar that travelled along the canals in East London.

Glenn Bodwin, head of UK Centre for Events Management, Leeds Beckett University

Bowdin is the lead author of the third edition of a number one best-selling event and festivals textbook. Last year, he stepped down as chair of the Association for Event Management Educators after being in the role since its inception. Bodwin also leads the largest event management education programme in Britain, and has made a significant contribution to brand event management education.

Grahame Muir, CEO Arena UK & Europe, Arena Group

Muir has guided Arena Group through the acquisition of Pennybanks to strengthen Arena interiors, and has helped to create Arena Hong Kong and RIM Scaffolding. He has also managed the development of Arena Ice, which now services over 25 ice rinks across the UK, turning over £3m. With Muir’s guidance, Arena Group has secured contracts with clients such as with Jockey Club, ATP, Wimbledon and PGA Championships, as well as overseeing the creative development of temporary event infrastructure and event venues. Muir’s notable achievements include supporting the brand amplification of BMW at the Wentworth and PGA Championship.

Gemma Machin, senior events manager, Fremantle Media 

Machin oversaw a motivated events team at FremantleMedia from 2015-2016 as Acting VP Events, delivering a successful portfolio of over 30 event activities including the international launch of Simply Nigella and The X Factor Live Final VIP Experience sponsorship activation for TalkTalk, leading to successful sponsorship re-engagement for 2016.

Hannah Webley-Smith, customer director, NotOnTheHighStreet

 Webley-Smith joined Notonthehighstreet.com in June after three years at Benefit Cosmetics. This year she worked on Notonthehighstreet's Christmas-themed stand at this year's Stylist Live Show. The stand took on the form of a Scandinavian-inspired contemporary elf's workshop.

Helen Hanson, director, Hel's Angels

This year Hel’s Angels, the company founded by Helen Hanson, turned 20 years old. This Autumn saw Hel’s Angels working with Proximo Spirits to help them amplify The Kraken Black Spiced Rum and take ownership of Halloween in the on-trade environment. Hanson worked closely with Proximo Spirits to design and deliver an engaging campaign that was the largest ever undertaken by the client. The activation saw consumers challenged to a Halloween Trick or Treat experience, with a Kraken twist – 6’7" Kraken Hunters, armed with their Trick or Treat boxes (including fake maggots and stuffed mice) scared consumers in venues around the country, alongside sampling and shareable photo opportunities. In addition, Helen oversaw the design of bespoke Kraken Masks, Playing Cards and other POS, which was sent to over 1500 accounts, resulting in massive visibility over the Halloween weekend.

Holly Appleby, senior account manager, Amplify

Appleby has played an important role in delivering a number of key activations this year, highlights include Airbnb’s #Livetherehaus in Berlin, Jura’s Isle of the Unexpected immersive whiskey tasting experience, PlayStation Music’s Secret Stage at Hyde Park and Sony Mobile at Milan’s Champion League. 

Hortense Foult Rothenburger, senior brand manager, Cadbury/Mondelez

Foult Rothenburger started working with Cadbury back in 2011 as junior brand manager for Dairy Milk, and has also worked client-side at Carte Noire and Toblerone. This year Rothenburger was involved with Cadbury's new Milk Tray Man campaign.

Hugh Robertson, chief executive/founding partner, RPM

Robertson's stand-out achievement in the last 12 months has been the continued growth of agency RPM. Highlights include the delivery of Sky’s National Sky Ride event (hitting the target of 1m active cyclists), as well as the brand’s ongoing commitment to the development of skills amongst young people, via the Sky Academy, which supports 12,000 candidates each year. In addition, RPM have led initiatives with L’Oreal and Bulmers, as well as developing a calendar of brand and category retail experiences with Diageo. Robertson is also a board director for the Marketing Agencies Association, council member for the Advertising Association and Ambassador for Access Aspiration, an organisation that helps secure future talent for the events industry.

Click here to cast your vote

See also: Event 100 Club 2017 shortlist: Entrants A-D

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