Event 100 Club 2016 shortlist: Entrants F-K

As voting for Event 100 Club gets underway, Event has detailed the achievements of the shortlisted entrants, whose first names begin with the letters F to K.

Hugh Robertson, Kevin Jackson, Jane Baker and Francesca Elliott are vying to rank in the Event 100 Club
Hugh Robertson, Kevin Jackson, Jane Baker and Francesca Elliott are vying to rank in the Event 100 Club

Click here to cast your vote

Fay Sharpe, managing director, Zibrant 

One of Zibrant’s founder shareholders, Sharpe has more than 20 years of industry experience. She leads the event and venue-finding company’s team of over 200 staff, and is responsible for sales, marketing, regional operations and client relationships. She was ranked number three in the Event 100 Club 2015 list.

Sharpe has completed a number of CSR projects of late, including the Three Peaks Challenge, Oxfam’s Trailwalker and the Adventure Challenges Wild UK.

Florence Howell, marketing manager – ice cream, Unilever

Howell joined Unilever in 2011 as brand manager at the company's Carte D’Or and Viennetta brands. She was then promoted the role of senior brand manager at Magnum and Wall’s Kids Ice Cream, and at the beginning of this year landed her current role, marketing manager – ice cream role within the company.

She oversees activity by Magnum, Cornetto, Solero and Wall’s Kids Ice Cream, which this year has included a pop-up dipping bar by Magnum and immersive film series by Cornetto.

Francesca Elliott, director of experiential and events, Momentum Worldwide

Witnessing Momentum’s Future Decoded event in partnership with Microsoft come to life is a career highlight for Elliot, and in the last 12 months its been American Airlines’ Above/Beyond event with Jotta studio, Bompas & Parr and Universal Music Group at One Marylebone. The event received over 200 million media impressions and 3.8 million social media impressions, successfully driving brand awareness.

Elliot, a regular Event blog contributor, joined Momentum in 2011 as consumer event director, and was promoted to her current role in February.

Gareth Dimelow, executive director, engagement planning, George P Johnson

Dimelow has worked at the agency, which counts IBM, P&G, Honda and Samsung among its clients, since 2011. His background spans creative consultancy and copywriting, and he regularly blogs for Event. Dimelow joined GPJ from agency Jack Morton Worldwide, where he was VP, experience director.  

Georgina Coleman, head of event sales, Late Night London

Coleman opted to join the industry following a stint in the arts world, where she delivered events including previews, private viewings and exhibitions. She joined Late Night London in 2012 as a corporate event sales manager, and two promotions later is now head of event sales. 

She works across the company’s 50 venues, which include Mayfair Exchange, The Sterling and Tiger Tiger. An event with John Lewis ranks among Coleman’s favourite projects to work on - the company was given just four weeks to deliver an event for 1,500 guests.

Grahame Muir, chief executive UK & Europe, Arena Group

This year saw Muir support charity TourAid as part of the Festival of Rugby. He helped to co-ordinate the fundraising effort, resulting in £9,000 being donated to the charity.

Arena Group was named the official build and design partner for the Rugby World Cup, and delivered over £5 million of events overlay to 54 RWC venues. This included 2,000m² of tents, 16km of security and perimeter fencing, and the three-storey media centre at Twickenham. The company has also won a series of contracts in 2015, for next year's Rio Olympics.

Greg Saunders, creative director, White Label

Saunders’ marketing career began at Cake Group (now Havas SE Cake) in 1997, where he worked as a copywriter for four-and-a-half years. He went on to co-found White Label in 2002. 

Career highlights include working with Bompas & Par to flood a billiard room with punch for client Punchdrunk Theatre company, and creating the UK's first 3D terrestrial TV advertisement. Today, the agency counts Krug Champagne, Jim Beam and Moët among its clients.

Guy Horner, managing director, TBA

Horner has worked at TBA for 15 years, and has helped the agency to win six new accounts this year alone, including Ebay, Wella and Jaguar Land Rover. Horner has also played an important role in retaining existing clients such as P&G, Diageo and Carphone Warehouse. The agency has grown from 9 to 40 staff during his time as MD.

Horner managed a team of 14 employees to design and produce the main sponsor hospitality suites at Twickenham and Millennium stadiums for the Rugby World Cup, along with individual box designs at other sites for the tournament’s worldwide partners – MasterCard, DHL, Land Rover and Societe Generale. 

Guy Stevenson, client services director, Imagination

Stevenson sits on Imagination’s Europe Board, and oversees relationships with the agency’s top clients, such as Canon. He manages a creative and delivery team, ensuring they execute projects to the highest standards.

During his 29-year tenure at the agency, Stevenson has worked within its London, Atlanta, New York and Hong Kong offices. 

Helen Hanson, director, Hel’s Angels

A press party aboard Airbnb's floating house with PR agency Hope and Glory has been a key highlight for Hanson this year. The brief saw Hel’s Angels tasked with designing and executing the event with just two weeks' lead time. 

This year Hanson, who founded the company in 1996, partnered with two universities to launch the company’s student placement programme, enabling budding event professionals the chance to gain on-the-job experience. 

Helen Horton, director of live events, Haymarket Media Group

Each year Horton organises and delivers up to 30 events for publisher Haymarket Media Group. She oversees a team of nine permanent staff, as well as freelancers when required, who work together to ensure each event operates as a positive extension of Haymarket's titles. 

Hortense Foult Rothenburger, senior brand manager, Cadbury

Mondelez International's Cadbury has been one of the experiential success stories of the year, from launching an eye-catching bicycle stunt to unveiling a giant lorry-based advent calendar. Foult Rothenburger started working with Cadbury back in 2011 as junior brand manager for Dairy Milk, and has also worked client-side at Carte Noire and Toblerone.

Howard Kee, advertising and experiential marketing manager, Ford

Kee's remit is to develop Ford's UK brand strategy to boost perception of its primary and nameplate brands. Events are a big part of this, and later this week the brand will be targeting a younger demographic with its Driving Skills for Life experience at the Excel.

He has also collaborated with the likes of Asos and Stylist to devise innovative campaigns that married automotive with fashion. His wider event highlights include the Goodwood Festival of Speed and Goodwood Revival activations.

Hugh Robertson, chief executive/founding partner, RPM

Robertson is looking forward to his 23rd year with RPM. He has sustained continued relationships with the likes of Cadbury, Sky Sports and Heineken, and most recently the agency executed Wahaca's Day of the Dead festival at Tobacco Dock, which attracted approximately 4,500 people.

Outside of experiential, Roberston completed a 100km walk and ski to the North Pole back in April. The gruelling undertaking was a special accomplishment for the CEO, who has suffered from critical back problems for the past 30 years.

Ian Irving, strategy director, Breed

Having previously worked for the likes of RPM, Sledge and Public Worldwide, Ian Irving reappeared on the experiential scene last year as strategy director of Breed. Here he has delivered campaigns for Benefit, River Island and Whirlpool.

James Hunt, managing director, GMR Marketing EMEA

James Hunt has been with GMR since 2010 and was previously client services director at the agency. MD since 2014, Hunt has overseen the launch of an eSports division, Sunglass Hut's headline debut at London Fashion Week and the creation of the 'ultimate' apprenticeship.

GMR is now gearing up for Rio 2016, having expanded its office in the Brazilian city in April this year.

James Lee, head of C&E sales and marketing, Twickenham Experience

Lee has more than 20 years' experience in the industry and this year led Twickenham's team to deliver arguably the biggest event in its history - the Rugby World Cup. He also supported the sales team throughout a period when the stadium was not accessible for clients on non-match day events.

Lee devised the Twickenham Travels campaign – a pop-up tour where the sales team took the stadium on the road. This has culminated in a fam trip and three confirmed bookings.

James Taylor, founder, Taylor Herring

Taylor is the man behind some of the year's most eye-catching PR stunts. His agency has worked with a number of media brands in 2015, with creations including a life-sized chocolate version of Benedict Cumberbatch for UKTV, a giant effigy of The Stig for BBC Worldwide and a real-life replica of Thunderbird 4 for ITV Studios.

Jamie Sterry, brand activation manager, Innocent

Led by Sterry, Innocent has continued to activate in unique ways throughout 2015. Its Coconut Watering Hole capitalised on the growing trend for emojis, while simultaneously promoting the brand's new healthy drink.

Sterry was also brought on board to judge this year's Event Awards. However his biggest success of the year was undoubtedly the launch of Innocent Unplugged - a three-day, sustainable secret festival for 1,500 consumers.

Jane Baker, commercial director, 2Heads

2Heads' commercial director joined the company from FreemanXP in June. Alongside her day-to-day role at the agency, Baker has taken the lead on administering the Vanessa Cotton Scholarship - created to recognise the industry's brightest and most ambitious students graduating from event management degrees.

Jane Hague, head of business development, Excel London

Former ISES president Jane Hague has continued to champion Excel London as a premium large-scale venue for both conference organisers and brands. Hewlett-Packard, Ford and The Telegraph are just some of the names booked in for events this winter, while the venue retains cult status as the home of Brick and the MCM London ComicCon.

Jason Scott, co-founder, VenueMe

Prolific social media user and networker Jason Scott was nominated for both his work on business development service Hollywood Inc and VenueMe, a new event technology that aims to change the way event planners and venues interact.

Outside of his business, Scott writes and podcasts for various industry publications and is a mentor on Fay Sharpe's career scheme, FastForward15.

Jay Collins-Down, creative director, Creventive

After 10 years with Fisher Productions and a brief stint with Lavender Green Flowers, Collins-Down launched boutique event agency Creventive in February. The business has doubled its projected yearly income after nine months of trading.

Collins-Down prides himself on being transparent and honest with clients.

JC Iglesias, global brand director, English gins, Chivas Brothers

Iglesias has more than 15 years' experience in consumer marketing, however only stepped into the world of English gins in 2013. He oversees the Beefeater MIXLDN Global Bartending Competition, which sees more than 1,000 mixologists compete across the world for a grand prize.

Jenni Eley, head of ITV Events, ITV

Eley leads a team of 14 events experts to create engaging live experiences that bring the ITV brand to life. These range from international exhibitions to events for advertisers, colleagues and viewers. The team most recently launched the channel's Jekyll and Hyde series with an immersive experience designed to generate buzz on social media.

Jenny Smith, head of venues, GSP Venues

Smith has worked with the British Fashion Council to bring London Fashion Weekend back to the King's Road in Chelsea - particularly to south west London venue the Saatchi Gallery. However her highlight of 2015 was the Patek Phillipe Watch Art Grand Exhibition, which brought more than 40,000 visitors to the venue.

Jessica Hargreaves, joint managing director, PrettyGreen

Hargreaves worked her way up to become joint managing director of PrettyGreen after four years with the business. She has most recently worked on John Lewis' Lunar Landing activation for Christmas 2015, and also sits of the board of the Institute of Promotional Marketing (IPA).

Jim King, event director, AEG Live

Somewhat of a legend in the industry, Jim King oversees AEG's events vision. This comprises of new Christmas event Winterville, which is taking place in London's Victoria Park on 26 November-23 December, and the Barclaycard British Summer Time event in Hyde Park.

AEG also revived The Brit Awards' Brits Week back in April alongside the British Phonographic Industry.

Jim Robinson, managing director, Frukt

Robinson joined Frukt in 2011 and has seen the agency develop from a music consultancy to a fully-fledged creative agency. This year has been a busy one for the company, particularly in the summer when it was relentlessly activating festival experiences for the likes of Energizer, Tia Maria and Jägermeister.

The latter experience - the Jägerhaus - was valued at £1m. Robinson's team spent six months working on the activation.

John Worthington, head of events, O2 Telefonica

Worthington's biggest accomplishment this year was the fulfilment of O2's Wear the Rose campaign for the Rugby World Cup, which was one of the biggest in the telecoms brand's 20-year history. The year-long campaign involved the creation and activation of a host of events, including a National Touch Rugby Tournament and a music gig at The O2 with Take That headlining the England send-off party.

On top of this, Worthington is involved in organising more than 150 events a year for his company.

Jonathan Emmins, founder, Amplify

Emmins' Amplify has continued to deliver innovative and always 'cool' campaigns throughout 2015 for the likes of PlayStation and Beefeater, as well as new client Southern Comfort.

The agency has expanded in numbers this year, and Emmins was on the panel of judges for this year's Event Awards. He is also known for constantly promoting new talent coming into the industry.

Jonathan Terry, integrated partner/head of JWT Live, JWT

Terry headed up the team responsible for taking home a whopping four gongs at this year's Event Awards. The winning experience was Shell's energy-efficient football pitch in a Brazilian favela, which was 18 months in the making from idea to production.

JWT Live recently activated HSBC's Water Programme and 15-year partnership with the WWF with a 'Living River' soundscape at Gatwick Airport.

Josef Jammerbund, head of events, British Fashion Council

Jammerbund was appointed to head the events division of the British Fashion Council in 2013, having previously worked as event director at Jackie Cooper PR. This year he has overseen the shake-up of both London Fashion Week and London Fashion Weekend, which both moved from their home in Somerset House to Brewer Street Car Park and the Saatchi Gallery respectively.

Joss Davidge, director of the unexpected, Because Brand Experience

As director of 'the unexpected', Davidge has helped the agency win a string of new projects and clients in 2015, including General Mills, Bel UK and Reebok. He has also played a key role in expanding Because's capabilities in live creative technologies such as virtual and augmented reality.

On top of his strategic work, Davidge cites developing the creative for the Boursin Sensorium as one of his year's highlights.

Julian Pullan, vice chairman & president international, Jack Morton Worldwide

Since being crowned number one in the Event 100 Club last year, Pullan was promoted to vice chairman and president international of Jack Morton Worldwide. The business has continued to grow and now employs more than 250 in its London office, however Pullan draws particular attention to the work Jack Morton has done for Chevrolet's Football Heroes as an agency highlight.

The socially-minded programme includes training youth coaches on how to encourage social change using football, building football pitches that create a community focal point and 'safe space' for play, as well as creating a legacy programme to allow ongoing support.

Julian Saipe, managing director, Zafferano

Once a professional opera singer, Saipe has been working at Zafferano since 2001. He has led several tender processes and the company now caters for a number of popular venues including Roundhouse, The V&A and the Eventim Apollo.

Zafferano is also a big supplier to Haymarket Media Group. The Event Awards 2015 dessert - Dark Side of the Spoon - was one of the stand-out moments of the night.

Justin Tinne, managing director, By Word of Mouth

Tinne has led By Word of Mouth through a period of 'consistent' growth this year and hosted a wide range of events on a global scale. A fully themed, immersive event - depicting a Victorian street scene - to celebrate the opening of the Joseph Cornell: Wanderlust exhibition was his highlight of the year. 

In addition, Tinne has increased the number of work experience opportunities for students at the company, and established an internship programme.

Kelly Phillips, freelance event manager, formerly EE

Phillips took the number five spot on the Event 100 Club 2015 through her role as senior event manager at EE. This year she continued to deliver the brand's activations at events such as Glastonbury, which featured an eye-catching Charging Bull installation, before resigning from the company in August.

An Event Awards judge, Phillips is currently keeping quiet about her next move, however it looks as though she will remain in the brand experience sector.

Kenny Hyslop, head of experiential marketing, Pernod Ricard

As head of experiential marketing at Pernod Ricard, Hyslop oversees the live activity of a wide range of brands, including Absolut, Havana Club and Jameson. Noteworthy events developed from his portfolio include Campo Viejo's Streets of Spain, Jacob's Creek's sponsorship of Wimbledon and Malibu's activity at Ibiza Rocks.

He has worked at the company since 2004, and was once events manager at the Ministry of Sound.

Kevin Jackson, director of ideas and innovation, The Experience is the Marketing

This year saw the former Event 100 Club number one leave his role at George P Johnson to start out on his own. The final product is The Experience is the Marketing. Named after Jackson's motto, it aims to redefine how the events industry positions itself in the wider sales and marketing mix.

Jackson also took up the ISES presidency in the summer, with an aim to double the association's membership, and continues to speak at numerous conferences around the world.

Kyra Oates, head of PR and events, Benefit Cosmetics

Benefit Cosmetics has ramped up its experiential activity this year with both one-off, eye-catching activity and larger roadshows. Highlights include pop-up bar and beauty salon Curl's Best Friend, which was inspired by a 1950s beauty parlour and spanned three floors, and the brand's Twitter-powered vending machines.

Oates also spoke on the Big Questions panel at Event360.

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More: Event 100 Club 2016 shortlist: Entrants A-E

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