Event 100 Club 2016 shortlist: Entrants A-E

As voting for Event 100 Club gets underway, Event has detailed the achievements of the shortlisted entrants, whose first names begin with the letters A to E.

Claire Stokes, Clive Mishon, David Ball and Deborah Armstrong are all in the running for Event 100 Club
Claire Stokes, Clive Mishon, David Ball and Deborah Armstrong are all in the running for Event 100 Club

Click here to cast your vote

Adam Sternberg, director, Sternberg Clarke

Sternberg Clarke, the company co-founded by Sternberg, continued to deliver bespoke entertainment solutions including dancers, musicians and comedians to events such as private parties, weddings and Christmas celebrations throughout 2015.

Event once again teamed up with the company to deliver the Beat The Brief contest, with the finalists performing at Event360 and winners The Spitfire Sisters providing entertainment at Event Awards 2015.

Aimee Okafor, director – experiential, Hey Human

Okafor has delivered experiential campaigns for a range of top brands over the last 12 months. Working with Oreo, she helped to surprise commuters in London and Manchester with a multi-coloured Wonderfilled slide, and refreshed those participating in Tough Mudder events over the summer with volcano shaped hot tubs for client Volvic, a Danone Waters brand.

Alana Buckley, head of events, Kerb

Buckley was appointed to the head of events role at Kerb earlier this year, and has played a pivotal role in Kerb’s entry into the corporate and private events market. She also launched freelance events project Le Dine en Blanc in September – an event that takes place in 60 cities each year. The dinner saw more than 1,200 attendees, all of whom were dressed in white.

Alex Smith, planning director, Sense

A regular Event blog contributor, Smith oversses EMR at agency Sense, and heads up its strategy department. He joined from L’Oréal in 2011, and in that time has worked with clients such as Coca-Cola, Carling, Palmolive and Twinings.

Alison Williams, head of events, L’Oréal Professional Products UK&I

The 60th Anniversary of the L'Oréal Colour Trophy event was a highlight for Williams in 2015, who came in at number 13 on last year’s Event 100 Club list. Total reach for the event was just under nine million, and Twitter engagement levels were recorded at 297%, up from 11.75% the previous year.

Williams judged a range of awards in 2015, incluing the Scottish Event Awards, European Events Awards and Event’s own annual awards.

Anabel Fielding, chief executive/founder, Quintessentially Events

Fielding ranks the Omega House 2012 and Quintessentially Soho events as her favourite of all time. The company has delivered a range of high-end events this year, including the Barbican Halloween Ball and star-studded Samsung Galaxy Alpha Launch.

Andrew Casher, head of experiential, Havas SE Cake

A global music campaign for Coca-Cola around the London 2012 Olympics and live streamed music gig in the air for Virgin Atlantic are among Casher’s career highlights. Over the last 12 months he has worked with brands including LG and Carling, and earned the merger agency new clients such as Adidas and Coca-Cola. 

This year also saw Casher deliver three major partnership activations for client EE, including the brand’s BAFTA activity and charging station activation at Glastonbury.

Andrew Douglass, co-founder and chief executive, Innovision

Douglass re-created the agency’s in-house logistics division and strengthened its creative team this year. Three new employees recently joined the agency, including a head of creative services.

In 2015 the agency was behind Chelsea FC’s Victory Parade, the Facebook Hacker Square on the Beach activation at Cannes Lions International Festival of Creativity, and it delivered events for clients including Red Bull and Puma.

Andrew Evans, managing director, Centaur Live

Evans has almost 30 years of experience in events and exhibitions, and he joined Centuar Media in 2011. Following the company’s restructure in 2014, Evans took on the managing director role at the newly created Centaur Live division.

He oversees the division’s 130-plus events, which span exhibitions, awards and meetings including the Business Travel Show and The Meetings Show UK.

Andy Millns, director and co-founder, Inition

Millns established the production company in 2001 with business partner Stuart Cupit. The company has since carved a niche for itself, and specialises in the delivering of what it coins 'installation based experiences' that utilise the latest in technology.

This year alone the company has delivered tech experiences for brands including Westfield and Sally Hansen

Anna Brettle Jones, business development director, ID Experiential

Brettle Jones has worked at ID since 2012, initially managing brands such as Revlon and Lee Jeans. She was promoted to her current role in early 2014, and in that time has helped the agency to secure high profile accounts including Microsoft, Unilever and the Historic Royal Palaces (HRP) portfolio.

This year, key activity has included the creation of ‘parklets’ alongside Lipton Ice Tea’s Daybreaker summer event series, as well as a garden made out of clothes for Unilever brand Comfort

Anna Golden, commercial manager, Olympia London

Golden cites the Victoria’s Secret fashion show last November as one of her highlights from the past year, where the Angels as well as stars such as Taylor Swift and Ed Sheeran were in attendance.

As the first female commercial director of the Olympia and Earls Court venues, Golden is passionate about equal opportunity in the workplace, and is the brains behind the inaugural industry sleepover, which was held at Olympia in September.

Ben Fender, chief executive, Drive Productions

Fender brought his production experience across design, festivals, films, product launches and more to the fore when he founded Drive in 2004.

Today the agency counts British Airways, Sony, Ralph Lauren and Bentley among its clients, and has developed a reputation for its delivery of 4D projection-mapping spectacles for brands and events. This year the agency secured a deal that saw it produce the British Council and British Fashion Council's fourth International Fashion Showcase at London Fashion Week (LFW).

Ben Gallop, managing director, Brand & Deliver

Gallop co-founded the full service creative marketing agency in 2002, and it has gone on to deliver campaigns for clients including Three, LG and Innocent.

The agency has recently launched its own licensing department, and earlier this year it was reported that a Los Angeles office could be in the works.

Ben Turner, founder and managing director, Wonder London

Wonder has experienced a 310% revenue growth since Turner founded the business in 2012. In that time he has secured clients including Google, YouTube, Lloyds Bank and Delta Airlines.

The agency has delivered 80 events and doubled the size of its core team over the 2014-2015 period. A key event on the agency’s calendar was the Google for Education UK Lighthouse Tour, where it created a 12-metre diameter dome structure that operated as a Google classroom.

Carlo Zocalli, meetings and events manager, Arsenal

Zocalli has helped to deliver more than 850 events over the past 12 months, an increase of 300 on the previous corresponding period. He has introduced a new staff incentive and client feedback system to help the venue deliver top notch events.

He also hosted the inaugural ISES Acclerate conference at Emirates Stadium earlier in the year, which was attended by more than 170 events professionals and included 14 high-profile event speakers. The event even trended on Twitter.

Caroline Gleisner, senior account director, Lodestar

Gleisner delivered the Fiat 500X launch event in London in September, the video of which has received almost 2,900,000 hits on YouTube. The event was held at a venue that has not hosted a car event before, and it included a holographic show. It saw Gleisner liaise with various different agencies and suppliers, as well as the client from Italy, to deliver the event.

Catherine O’Brien, head of experiential, M&C Saatchi Sport & Entertainment

M&C Saatchi’s Sport and Entertainment division has grown markedly during O’Brien’s tenure, which comes as no surprise given she joined the agency 18 years ago.

She works with clients including Ballantines, Coca-Cola and Adidas, and played a part in the agency's #GETPUMPED Reebok and Kendrick Lamar Pump Up LA event, which took out the Best Disruptive Campaign gong at the Event Awards 2015.

Charlie Hepburn, managing director, Vivid Event Group

Hepburn founded Vivid Event Group in 2001 in a bid to deliver client-focused event solutions. The company delivers events of various shapes and sizes, including receptions, parties, product launches and roadshows, at venues such as the Natural History Museum and V&A. 

Hepburn formed part of Event’s esteemed panel of Event Awards 2015 judges.

Chris Piggott, managing director, Well Dressed Tables/Spaceworks

Over the last 11 years Piggott has worked to ensure the event supply company meets its commercial objectives, and oversees its major contracts with events, including Wimbledon, the Ryder Cup, Goodwood Festival of Speed and Goodwood Revival.  

Chris Russell, founder/managing director, Tribe/Playmaker

In 2011 Russell, who has more than 25 years of industry experience, co-founded Tribe with Michelle Lombardi. Tribe initially operated as a staffing agency, however its offering has since grown to include integrated experiential campaigns. Earlier this year it partnered with agency Square Melon to create a new experiential agency known as Playmaker. 

Over the last 12 months Tribe has delivered cutting edge experiential campaigns for brands including Coca-Cola, Nestle Cereals and Aero.

Chris Wareham, managing director, Mash Staffing

During his time as managing director, Wareham has achieved considerable growth for the company. Key projects include staffing for all of Nike UK’s in-store and event activations, which encompassed the recent Nike Town London involvement with the NFL Wembley games.

The agency took out the Security, Staffing and Crewing Team of the Year gong at the Event Awards 2015 in October, and recently expanded its offering to include a security arm.

Claire Andrews, marketing director, Mazda

Andrews has played an integral role in the delivery of key Mazda campaigns this year, such as the brand’s presence at Goodwood Festival of Speed, which included a central feature marquee and outdoor music festival coined Raise the Roof. 

She was also involved in a campaign that saw the automotive brand partner with European music festival, Tomorrowland. Andrews oversees a team of 20 marketing professionals, and joined the business over a decade ago, in 2002.

Claire Pastore (Neé Phelps), national venues sales manager, ITA*

Since joining the business in 2007, Pastore has worked her way up the ranks and now manages a team of 33. She oversees a portfolio of high-profile venues, including ZSL London Zoo, The In & Out, East Wintergarden and the Old Royal Naval College.

She has played an important role in delivering the company’s ‘Rise and Shine’ programme, which sees ITA*’s venues host guests at 8am, enabling them to view potential event spaces before the working day begins. For most of these events, the return has been over 1,000% of the actual cost of hosting.

Claire Stokes, founder and managing director, Circle Agency

Stokes cites the agency’s ‘Life Begins at Breakfast’ tour with Dorset Cereals as a highlight of the year, and she is particularly proud of the 1650 square metre stand Circle delivered for PlayStation at EGX. Complete with 122 different demo points, the stand featured gaming, VIP experience areas and social activation mechanics.

This past 18 months has seen Stokes act as founding chief of the Institute of Promotional Marketing’s (IPM) Experiential Council. She has also delivered experiential focused lectures at three universities, spoken at industry events, and acted as a mentor to up-and-coming female entrepreneurs.

Clive Mishon, chairman/non-executive chairman, Wolf Brand Experience/Pulse

Mishon created Wolf Brand Experience last July, when businesses The Lounge Group, Evoke and AMPP joined forces. The agency works with clients including Benefit Cosmetics, Havana Club and Warburtons.

He also works with agency Pulse as non-executive chairman. The company counts Emirates, England 2015 and Dnata among its clients.

Dale Parmenter, group chief executive, DRP

Parmenter has led the agency from strength to strength in recent years – it reported an annual turnover of £13.6m in 2014 and a forecasted £14.2m turnover for 2015, and the team has grown from 135 to 165 staff members since 2014.

In the past 12 months DRP has won 20 industry awards, and the team have delivered in excess of 600 events including roadshows, incentives, award ceremonies, experiential events and team building events. The agency’s 35th anniversary celebrations in June are a key highlight for Parmenter.

Damian Clarke, founder and managing director, Undercurrent

Clarke has more than 19 years’ industry experience, 14 of which have been at his agency Undercurrent. In that time he has delivered campaigns for clients including Samsung, Vodafone, Pandora and Google. He is behind Vodafone’s music focused strategy this year, with key events including a gig with Olly Murs and an activation at Creamfields music festival.

He is a firm believer that the experiential industry has a hugely important role to play in the wider marketing mix, and works to put it at the centre of campaigns.

Damon Statt, creative director, Mischief PR

Statt joined Mischief, part of the Engine group, in 2014. He oversees the agency’s creative output for clients including Birds Eye, Odeon and Lynx, ensuring it is of a high quality. Over his 16-year career Statt has also worked with brands such as BlackBerry, Paddy Power and Activision.

David Atkinson, managing partner, Space

Atkinson has almost 20 years of industry experience under his belt, having initially worked at Cadbury and later moving agency-side to FKB Carlson. He has also worked with the likes of Channel 4, Disneyland Paris, Coca-Cola and Carlsberg.

In 2003 Atkinson founded Space, which works with Bulmers, Fosters, Thorpe Park and Nivea, among others.

David Balfour, managing and creative partner, Lightblue

Balfour started Lightblue in 2007 with business partner Ian Lynagh, and it’s grown to include offices in London, Dubai, Cape Town and Melbourne. The agency’s current clients include Sony PlayStation, Reebok, Adidas and Budweiser.

He has also worked on events including T in the Park, Stella Screen and Triptych. 

David Ball, founder and chief executive, Brandfuel

Ball has focused on building the agency into an agile business over the last 12 months, which has seen its turnover increase to £17.5m in 2015. Gross profit has increased from £2.67m to £4.8m year-on-year, and the company distributed 20% of its net profits to employees via annual bonuses last year.

He has helped the agency grow its Google and Twitter accounts by over 50%, which has seen Brandfuel deliver events including Zeitgeist, Twitter Flock and BGC Charity Day. The agency has won eight industry awards over the past 12 months, and it was runner-up in the Pathfinders Employer of the Year award.

David Sharrock, chief executive, WRG

Sharrock has worked at WRG since 2012, and was promoted to the role of chief executive last November. He is responsible for delivering financial and operational support to the agency, which works with brands such as Adidas, Wella and Clarks.

Deborah Armstrong, founder and creative director, Strong & Co

Armstrong is the brains behind the Shangri-La experience at Glastonbury, and founded her own event design company, Strong & Co, in 2006. The company delivers events for clients including The Liverpool Biennial, The Guardian & Observer, EMI and Carl Cox.

She is set to introduce a brand new event coined Summerland in winter 2016.

Dharmesh Rana, senior brand manager, Carlsberg

Rana has held his current position for seven-and-a-half years, and this year has seen the brand actively enter the world of experiential marketing. Dharmesh and his team are behind the brand’s inventive drinkable billboard in Shoreditch, and delivered a shave-off event at the end of October to raise awareness of Movember and in turn support men's health.

Dominic Franks, production director, The Persuaders

A pop-up curl and cocktail bar for Benefit Cosmetics and sleek and movement (S&M) studio for Ghd at London Fashion Week were among the production projects that Franks and his team at The Persuaders have been involved with this year.

Franks founded the company with Andy McDonald, and the pair have over 18 years of experience.

Emma Barrow, head of events, Somerset House Trust

With London Fashion Week (LFW) moving from Somerset House this year, Barrow devised a strategy to showcase the building’s artistic and cultural connections. She and her team delivered The London Design Festival and Photo London, meanwhile the London Design Biennale is set to take place across the site in September next year.  

Barrow is passionate about supporting women in the events industry, and over the last 12 months she has placed an emphasis on staff development. 

Emma Sherwood Smith, brand unit director, Heineken

Sherwood Smith heads up Heineken’s cider brands, which include Bulmers and Strongbow. Key experiential campaigns this year have included a black and white pop-up bar with Bulmers in London, and grime-focused live music gig with the brand at One Mayfair.

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