Event 100 Club 2015 shortlist: Entrants S-Z

In our final installment of Event 100 Club shortlisted entrant profiles, we take a look at 24 candidates and their achievements during the last 12 months including Sam Owen, head of commercial and live events, Science Museum Group, and Will Poole, events and compliance manager at Troxy.

Find out more about Sam Owen and Will Poole
Find out more about Sam Owen and Will Poole

Sam Owen, head of commercial and live events, Science Museum Group

Owen cites leading the 148-performance national tour of Science Museum Live: The Energy Show as his biggest achievement in 2014. He also sits on the board of Unique Venues of London as vice chair.

Sam Welply, company director, Wellpleased Events

Welply organised the operations centre and media village for the Grand Depart for the Tour de France in Yorkshire, hosting more than 5,000 individuals from race officials to press. Outside of the company he has set up an online question and answer portal to help aspiring students get into the events industry.

Samantha Doyle, area sales manager, Sodexo Prestige at NUFC

Doyle graduated from the Common Purpose course this year, undergoing more than 60 hours training on the initiative designed to give people from all sectors the skills and connections needed to become better leaders in work and in society. She also identified a need for sales training in her team, employed a local training company and developed a training programme currently being rolled out across the Sodexo portfolio.

Sarah Kay, managing director, Story Events

Kay was responsible for the design, recruitment and ongoing sales of this new business, which is now set to bring in more than £2m in bespoke event sales in its first year of trading. She successfully converted a venue finding enquiry into the design and launch of a new brand at The Hurlingham Club, with a budget exceeding £100,000.

Sarah-Jane Benham, managing director, Kru Live

Benham led Kru Live on a number of brand events including the Holi One series, Rekorderlig’s Spirit of Summer and the Keds worldwide tour. She also contributed to the development of Kru Live’s entertainment division Kru Talent, which is now a partner to the Bafta and Brit awards.

Sharon Richey, chief executive, Because

2014 saw Richey’s team increase the company’s revenue by almost third and secure a handful of new business wins. Her event highlights include a four-day, dance-themed brand experience for British Gas in Westfield Shopping Centre.

Sian Baker, managing partner, PrettyGreen

In the last 12 months, Baker and her team delivered events for a number of brands, including a TV-inspired dinner for Virgin Media, a travelling barbershop for GiffGaff and a Pandora store opening. She also supported Harvey Goldsmith’s team to produce the new festival, On Blackheath, with John Lewis.

Sian Bates, client services director, TRO

Bates has overseen a number of new client wins for TRO in 2014, including British Airways, Porsche and Smart Energy GB. Her work for BMW and Nissan was recognised at the 2014 FMBE Awards.

Simon Burton, managing director, Exposure Communications

Burton has worked with a number of big clients including Microsoft in his 14 years heading up the PR and event agency. In August 2014 he was elected director at large at ISES UK and also consults on effective live marketing around the world.

Simon Clayton, chief ideas officer, RefTech

Working with RefTech Clayton is also technical consultant to IMEX. In the last 12 months he developed the schedule systems for IMEX America using special enhancements such as onsite schedule printing.

Steve Dews, head of technology, Limelight Sports

Dews and his Limelight Sports technology team showcased their services such as web services, on-site infrastructure and app developement at British Gas’ Swim Britain event.

Stuart Bradbury, managing director, Avantgarde London

As managing director of Avantgarde London, Bradbury oversaw the launch of its staffing service, Avantgarde People, in 2014. The agency also completed work for Freesat, Volkswagen Group Russia and Invisalign this year. 

Sue Mitchell, client services director, Top Banana

Mitchell’s biggest challenge this year was opening an office in London, taking on new staff and a new client base, handling training and integrating the new outlet with Top Banana’s business culture.

Teresa-Anne Dunleavy, chief executive, Concerto Group

Dunleavy took on The Concerto Group in March 2013 and spearheaded significant financial growth. The group announced a 74% uplift in profit after tax this September, citing her ability to attract and retain talent as an explanatory factor.

Terrence Woodward, managing director, N2O

Woodward has overseen brand activation agency N2O partner with a wide range of brands this year. Examples include a sampling roadshow with Ben & Jerry’s and Magnum’s 25th birthday party on Regent Street.

Tim Elliott, joint managing director, WRG

Elliott led the WRG team to deliver event management infrastructure for stages one and two of the 2014 Tour de France. His agency also announced plans in February to expand internationally, focusing on North America and Asia, following a successful entry into the Hong Kong market.

Tom Burch, managing director, Projection Artworks

Spearheading the projection mapping evolution, Burch’s company has worked on visually impressive stunts for clients such as British Airways, Kipling and Heinken. He changed the name from Projection Advertising earlier this year to highlight its own in-house creative studio.

Tom Johnson, head of events and experiential, M&C Saatchi PR

Johnson steered his team to deliver The House of Peroni, which saw 10,000 guests attend. He made sure metrics such as business impact and awareness were measured for the client, something that had previously had been overlooked.

Tracy Halliwell, director of business and major events, London & Partners

Halliwell was awarded an MBE this year for Services to Business Tourism. Her team delivered the inaugural London Technology Week in June, which attracted 40,000 delegates to over 200 venues. 

Victoria Archbold, head of events and sponsorship, Hearst Magazine Company 

Archbold has led a number of high profile events for Hearst in 2014, including Red Women of the Year and Smart Women Week, supported by John Lewis, Kelly Hoppen and Lulu Guinness. She also spotted a gap in the mid-range live fashion market and launched the first Cosmopolitan #FashFest, which produced 133 million Twitter impacts over five days. 

Will Broome, chief executive, Londonlaunch.com

Broome has built up the Londonlaunch brand over the past year and has seen an increase in feature-led traffic of 200%. He sat on the House of Lord’s All Party Select Committee to establish events marketing British businesses to China, as has been booked to host Ford UK’s Digital Media Conference in early 2015.

Will Parkinson, founding partner/experiential director, Inkling 

Parkinson has worked with a host of brands on activations in the UK and abroad this year, including a secret gin bar from Hostelworld and Visit Britain and a record-printing experience for Bacardi.

Will Poole, events and compliance manager, Troxy

Poole maintained a relationship with the team at Secret Cinema throughout the year and helped the company stage a special immersive screening of Dead Poet’s Society in just three days. He also engineered a joint venture with Smart Live to bring their Christmas party offering to Troxy.

Zanine Adams, head of events and business development UK, London & Partners 

Adams has worked on a number of joint ventures at London & Partners over the past year, including the first London Technology Week and the new Paddington Trail. She also announced that the bureau will begin to curate its own calendar of events in July.

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