Event 100 Club 2015 shortlist: Entrants M-R

As the voting deadline approaches for Event 100 Club 2015, we take a look at the nominees and their successes throughout the year, beginning with Shortlist Media's Mariam Ahmed through to Ruth Lawton-Owen of Blue Strawberry and Table Talk.

Event 100 Club 2015 shortlist: Ruth Lawton-Owen of Blue Strawberry and Table Talk; Mariam Ahmed of Shortlist Media
Event 100 Club 2015 shortlist: Ruth Lawton-Owen of Blue Strawberry and Table Talk; Mariam Ahmed of Shortlist Media

Mariam Ahmed, head of events, Shortlist Media

Ahmed, who presented at Event’s first ever Event 360 day, has produced large campaigns for the likes of Volvo where she took inspiration from the cult reality TV show Challenge Anneka. The campaign involved a series of car ‘hijacks’ that gave a member of the public the chance to spend £5,000 on experiences in eight hours.

Mark Beaver, managing director, Event Concept

In the agency’s 20th anniversary year, Event Concept delivered production services for more than 700 events, including its largest event to date at Old Billingsgate, which included 360-degree projection mapping.

Mark Harrison, managing director, The Full Effect

Harrison’s event highlight of the year was designing and producing a Glastonbury-style finale for 3,000 guests at Adobe’s European Summit at ExCel London, which included a large hill with real grass, 1950s caravans and festival-style food stalls.

Mark Stringer, founder, PrettyGreen

In 2014, Stringer has been instrumental in turning PrettyGreen from a PR company that delivered a few events to an agency where 40% of business is now events and experiential work.

Mat Braddy, chief marketing officer, Just Eat

Also a speaker at Event’s first ever Event 360 day, Braddy revealed how the takeaway brand launched a campaign against the UK's major political parties through a series of PR stunts and the creation of its own character, Mr Mozzarella, who ran as an MP in the 2012 Corby by-election.

Melissa Noakes (nee White), head of experiential marketing, Sony Mobile Communications

Noakes has been the driving force behind Sony Mobile’s increased presence at Mobile World Congress from 300sqm to 3,750sqm that delivers a unique brand experience.  

Meredith O’Shaunessy, director, Meredith Bespoke

O’Shaunessy created an exclusive event for the Americas Cup at Palazina G Hotel on the Grand Canal in Venice where the prince of Venice arrive on a candlelit gondola, while people danced to disco music on yachts.

Meriam Alnaman, sponsorship and events manager, Kopparberg

A major event for Kopparberg this year has been its five-week takeover of a car park in Dalston in July to create the Kopparberg Urban Forest – a summer smorgasbord of UK, US and Scandi music acts, food and cider. The event attracted over 20,000 people and some serious PR coverage, with superstar Kelis launching the event. 

Michael Boaler, senior brand manager, Jack Daniel’s

American whiskey brand Jack Daniel's has launched a new music-themed campaign that will see it partner with festivals, venues and clubnights nationwide, including a NYE gig, which Boaler has driven forwards.

Michael Brown, managing director, PS Live

Brown’s work for PS live in 2014 has included the creation of an Aladdin-themed immersive experience for Shop Direct's online retail brand Littlewoods 2014 Christmas campaign.

Michael Collins, managing director, Bubble Food

Collins’s highlight of 2014 has been leading a brand evolution of the company and organising a party inspired by fine art that included an ‘edible garden’, liquid nitrogen cocktails, Banksy style menus and paint brush bread sticks with tri-coloured humous served in custom labelled ‘paint tubes’ served on artists palettes.

Michael White, founder/managing director, Itch

White was behind Virgin Media’s brand experience at the Commonwealth Games and V Festival, and has also helped to create an agency model that tracks, monitors and measures the impact of experiential campaigns.

Michael Wyrley-Birch, managing director, TRO

Responsible for TRO’s $55m (£35.2m) events portfolio, Wyrley-Birch has achieved a 90% staff retention rate, ensured that the agency’s European business finished ahead of plan in 2013 and has overseen the opening of a Paris office in 2014, as well as the upcoming Barcelona office in January 2015.

Michelle Dite, head of events, CSM Sport and Entertainment

Dite was projector director for the Invictus Games, headed up by HRH Prince Harry, which involved coordinating 600 volunteers and delivering 13 sports across five venues for 400 competitors.

Mike Etherington, UK marketing director/EMEA digital marketing director, Lenovo

Etherington was behind Lenovo's digital takeover of Waterloo station in London in October, which engaged 123,000 people to promote the computer technology brand's new Yoga range.

Mini Vohra, managing director, Cornucopia Events

Vohra’s year has included delivering Victoria’s Secret fashion show and creating a training manual for young people coming into the industry.

Natalie Mainwaring, events creative director, Ampersand Events

In 2014, Mainwaring has overseen 350 events, increased annual revenue by 10% and increased her total contracts by 25%.

Neil Fagg, event co-ordinator, Event Buyers Live

Fagg has campaigned for change and greater transparency for event tenders.

Nic Cooper, chief executive/founder, Sledge

Cooper has helped to secure new contracts with TUI and Hewlett Packard, overseen the opening of a new office in Dubai and helped to deliver O2’s largest Campus Party to date.

Nick Morgan, chief executive, The Big Cat Group

The company’s events division, The Fair, has had its best year yet thanks to Morgan and his team, who oversaw the growth of the Holi One Festival, which attracted 60,000 people to 16 shows held across the UK.

Nico Tuppen, managing director, Iris

Tuppen has been fundamental in Iris’s growth in the UK and its overseas offices in New York, Delhi, Singapore and Sydney. Key clients include Mini, Samsung, Adidas, Wonderbra, BMW and Britvic.

Oliver Peyton, founder, Peyton Events

Event highlights for Peyton in 2014 include winning the contract to exclusively manage events for the IWM London, delivering the Duke of Edinburgh’s birthday dinner for VIPs, and selecting the Great British Menu for the official D-Day 70th commemoration dinner with the Prime Minister.

Paul Saville, vice president/head of experience UK, Wasserman Media Group

Saville’s top moment of 2014 was designing, constructing, producing and managing the Brazil 2014 Fan Zone at Katara, located in Doha. The experience used human table football-style games and Oculus Rift.

Philip Atkins, managing director, Off to Work

Atkins, who was ISES UK president 2012/13, launched the Event Photography Awards and worked on events with UEFA and Delaware North Companies. He has helped his team to work on a number of high-profile events this year, including The Ryder Cup and the Glasgow 2014 Commonwealth Games.

Philippa Bowers, client services director, Fisher Productions

Bowers has been instrumental in the agency’s restructure, creating a more client-focused environment, which has resulted in the team bringing in 48% of Fisher’s turnover in the last 12 months.

Rebecca Kane, general manager, The O2

Kane has been instrumental in negotiating and securing Jay-Z, Monty Python Live and the sell-out Country to Country Festival, helping to position the O2 as ‘the’ place for major artists to play on a global tour.

Rebecca Marks, co-founder/entertainment director, Scarlett Entertainment

Marks has helped Scarlett Entertainment to double turnover in the last 12 months, resulting in 14 new staff and a move to larger premises, while working on a vertical fashion show suspended on the side of the Burj Khalifa in Dubai for the city’s shopping festival.

Richard Beggs, managing director, Moving Venue

Beggs, an honorary fellow in event management at the University of West London, celebrated the 30th anniversary of Moving Venue, the catering company he set up in 1984. Event highlights included delivering a reception and dinner for the Man Booker Prize 2014.

Richard Dodgson, creative director, Timebased Events

Dodgson was a keynote speaker at a London Chamber of Commerce trade mission to Brazil where he championed the impact of the London 2012 Olympic Games and highlighted the skill and experience of the UK events industry. Key events included the Harrods Live Backstage experience at Vogue Festival 2014.

Rick Stainton, managing director, Smyle

Following a succession of accolades in 2013, Stainton’s highlights this year include the opening of a new Angel-based office in London and a bigger and better Sustainable Events Summit than ever before, alongside the launch of the Engagement & Sustainability Investment (EASI) report for measuring ROI and the sustainability impact on client events.

Rob Quinn, managing director, Purity

It has been a busy year for Quinn who launched staffing division Purity Select and opened an office in New York. Key client work has included the Samsung Design Your Life Studio, which involved taking Samsung devices to skiers at three European ski resorts.

Robyn Lipnicki, managing director, Crazy Cow Events

Since starting the agency in 2011, Lipnicki and her team have put more than £3m of sales into venues and have managed flagship events for clients including PWC and the London Stock Exchange.

Ross Bailey, chief executive, Appear Here

Bailey’s business is just two years old and in that short time he has secured work with major clients including the Science Museum, which has launched a pop-up shop in the Bluewater Shopping Centre. Other clients include the Red Cross and Marc Jacobs.

Rowan Bennett, sales and marketing manager, BMA House

Since joining in September 2013, Bennett has led the sales team to achieve enormous growth. The team is on target to close at 123% of their annual sales target and meetings are up by 127%.

Rupert Pick, creative director, Hot Pickle

Pick’s work in 2014 has included the Magnum Pleasure Store concept, which was initially created in the UK in 2012, however, this year the agency delivered a pop-up store in Selfridges in London and a showcase on Regent Street. As a result, the brand served more than 15,000 customers to an audience of 500,000-plus consumers. The agency has also worked with Dove, Vaseline, Bendicks and Barbie in 2014 to name a few.

Ruth Lawton-Owen, sales and marketing director, Blue Strawberry and Table Talk

This year the caterer has worked more than 480 events and increased sales revenue by 8%. One event highlight was the One for the Boys Fashion Ball at the Natural History Museum for 300 guests. Lawton-Owen contributes to the events industry through her work with the Unique Venues London suppliers’ panel and the Living Wage Foundation.


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