Kat Mackenzie, managing director, Black Sparrow Presents; project manager, House of Vans London
Kat has led the transformation of the Old Vic tunnels in Waterloo into a exciting new brand space for Vans – an 850-capacity space home to an art gallery, cinema, artist studios, music venue and skatepark. She has been managing the activations and events in the House of Vans and has led a team of ten to deliver the project and brand activations.
Kate McIntosh, sales director, ITA
Kate has built the brand worth £20m-plus almost from scratch in just five years at 46 iconic British venues, including London Zoo, Hampton Court Palace and The Law Society. Her and her team created a human Monopoly-style board as part of ITA's presence at Square Meal 2014 Venues & Events exhibition, which helped the company to accumulate 692 new contacts at the stand, including 40 specific Christmas enquiries.
Katie McPhee, European regional marketing manager, Eventbrite
As part of her role she leads a team of regional marketing managers in London, Manchester, Dublin and Berlin, and in October she hosted a two-week pop-up event in Old Street Underground station in London called Brite Space LDN, featuring 27 events. As a result the company sold nearly 2,000 tickets - almost 20% new to Eventbrite - and had more than 50 pieces of press coverage including The Huffington Post and Time Out London.
Katie Resnick, vice president, events, Fremantle Media
Since January 2013 Katie has been growing the company's experiential and events offering, including The X Factor final live experience, which saw approximately 20,000 people attend Wembley Arena across the two days. Her plans for this year's event are to host a mini festival to help immerse guests even further.
Katy Hadcroft, general manager, RSA House
Her highest personal achievement has been her leadership of the RSA House team and the significant increase in sales revenue and profit that her motivational style has attained. The team has delivered an extra £135k on top of the sales budget, with an increase in profit of £102k. This has been RSA’s best hospitality result for five years.
Kelly Baker, sales and marketing director, Well Dressed Tables and Spaceworks; president, ISES UK
After taking on the role at the industry association ISES, Kelly has gone on to lead an 18-strong board, the largest to date, and revealed at ISES UK's annual general meeting that she would be looking to host an extended series of networking events, engage with the technology sector at events such as the Event Technology Awards, boost membership numbers to 200 and connect with other chapters around the globe.
Returning to our Event 100 Club shortlist after coming in at number ten in the 2013 edition of the list, Kelly has been instrumental in a number of experiential activations for the brand this year. This has included the high-speed herd at Glastonbury festival and a partnership with Age UK for the Techy Tea Party series. She also spoke as an industry guest at this year's inaugural Event 360.
Kelly Yeomans, head of business development, Light Motif
Since starting in her current role in May at Light Motif, a start-up event production company, she has achieved accreditations at four top London venues including the Saatchi Gallery. While her job description does not require her to produce events for clients, she manages and organises many promotional events to support venues, caterers and florists as well as other businesses in the industry.
Kenny Hyslop, head of experiential marketing, Pernod Ricard UK
For the second year running Kenny delivered Campo Viejo Streets of Spain at London’s Southbank, which resulted in attendance increasing by 140,000 to 300,000 this year. The event's star attraction was the award-winning Colour Lab, the world’s largest multi-sensory wine experiment. In total 3,000 people participated and sampled the product, triggering 100 pieces of press coverage and across social media it delivered a reach of 10.9m and 100,000 engagements.
Kevin Jackson, vice president of business development, George P Johnson
Jackson continues to act as an ambassador for the events and experiential industry through his work with ISES. He has been fundamental in the way the agency wins business and recent major wins include Samsung, BMW, FitBit and VM Ware. George P Johnson has also increased its experiential billings from £40m in 2012 to £48m in 2013.
Laura Capell, managing director, Sledge
Laura has led Sledge’s strategy for 2014 to build on international projects, following successful events in five other continents. This year has seen Laura expand the business in to Asia, opening offices in Dubai and pitching for large-scale projects. Laura led the pitch to Meydan and won the Opening and Closing Ceremonies of the Dubai World Cup, which featured a 100-piece philharmonic orchestra, conducted by the Grammy Award winner Jaz Coleman, alongside world-class, first Emirati soprano Sara Al-Qaiwani.
Lee Avery, managing director, Amplify
Lee, who was positioned at number 17 in the 2013 Event 100 Club, has helped the agency to deliver a number of high-profile brands during the past 12 months, including a 3D mechanical mural installation for Beefeater Gin, the Lexus NX launch at the Pavillion Cambon in Paris with singer and The Voice judge will.i.am, and Red Bull's Night Master party at Surrey University.
Lee Newton, chief executive, Media 10
In the last year, Lee has spearheaded the growth of his portfolio of events, with acquisitions such as the Cake & Bake Show and The Build Show. In the qualifying period he has launched three new shows, all within the space of three weeks – 100% Optical UK, Design in Shanghai, Destination Star Trek Germany and the Ideal Home Show in Manchester. As a result, the company’s revenues are set to see year-on-year increases of more than 20% by the end of 2014 and in excess of one million live visitors across the year.
Lee Spencer, managing director, XL Video
His best personal achievement has been to transform the business into a global success turning over £26m per year. Under Lee’s leadership, the company has been involved in a number of innovative events including the Opening Ceremony of the 2014 Glasgow Commonwealth Games, Roger Waters’ The Wall Live featuring the widest projection wall ever, The Pope’s visit to the UK and U2’s 360° tour – currently the highest grossing tour of all time.
Leyton Ede, managing director, Live Experiences
Leyton's highlight event for 2014 was an integrated campaign for wine brand Isla Negra. Live activated an immersive in-store experience for unsuspecting shoppers across Tesco stores nationwide, featuring ten holiday giveaways. During the same period the promotional staffing agency has executed more than 400 brand campaigns throughout the UK, France and Germany.
Lex Butler, managing director, Wolf and White
At the age of 31, Lex decided to launch her own experiential brand agency, Wolf & White, under the Absolute Corporate Events Group this October. She won an award for her work designing, creating and delivering the production for L'Oreal's Redken Symposium, attended by more than 3,000 guests in January.
Lisa Simpson, founder/managing director, Beautiful Minds Promotions
Lisa has returned as a shortlisted entrant for this year's Event 100 Club, after positioning at 45 in the 2013 edition of the list. As part of the company's client base, Lisa and her team have managed to secure work with Popchips, Vision Express, Jacksonville and BBC Good Food. In the last 12 months Beautiful Minds has secured contracts with Mello Drinks and Nakd, as well as being chosen as Logistik's new staffing supplier back in June.
Lisa Upton, director, Inspirational Venues
Six months ago Lisa launched Inspirational Venues and has single handedly generated and processed more than £1m worth of enquires within the past four months. She has also been able to achieve an average of 20% cost savings for clients due to a thorough understanding of event briefs and negotiating talent.
Liz Clayton, group events manager, Haymarket Media Group
Liz, who organises the annual Event Awards, launched the first Global Awards and Congress for PRWeek magazine, marketing across the publication's four-country presence, while also permeating markets where the brand had no presence. The event went on to attract more than 200 top-level, in-house and agency executives to Barcelona, Spain, with 100% of attendees saying they would participate again.
Liz Turnbull, senior event manager, Sportsworld Group
Liz was instrumental in delivering The Fairway Village at The Championships, Wimbledon - a luxury hospitality complex situated on Wimbledon Park Golf Course - officially appointed by the All England Lawn Tennis Club. She also worked alongside the company's sustainability co-ordinator to introduce a number of KPIs, which has helped Sportsworld to achieve the ISO20121 sustainable event management accreditation.
Liz Young, head of commercial events and services, Historic Royal Palaces
This summer, Liz co-produced the first ever BBC Good Food Festival with River Street Events at Hampton Court Palace. The event was a bespoke festival designed as an incentive offering to drive domestic audiences to the palace over the August Bank Holiday weekend. This inaugural event was a huge success and discussions are underway to expand the event at HRP’s Hillsborough Castle in Northern Ireland.
Lucy Henderson, marketing manager UK, Heineken
Heineken has had a big year of experiential activity, with Lucy playing a major role in that. Events have included The Power of Summer outdoor cinema concept with Everyman Cinema and the brand's Star Cabs event series.
Luke Southern, deputy managing director, Drum; former marketing and strategy director, Glasgow 2014 Commonwealth Games for Virgin Media
Before moving to media company Drum in September, Luke was the commercial and strategic lead for the business and activation strategy of Virgin Media's biggest ever single marketing investment - the tier-one sponsorship of the Glasgow 2014 Commonwealth Games. Activity as part of that sponsorship included a Usain Bolt sprinting challenge, in which consumers could race the 100- and 200-metre world record holder via a digital screen.
Lynden Bugler, event manager, British Airways
In the 2013 edition of Event 100 Club, Lynden ranked 47. During the last year British Airways has formed a new partnership outdoor screening specialist the Rooftop Film Club and created a multimedia mapping project with Projection Artworks to celebrate the airline's inaugural A380 flight from London to Singapore.
Lyndsey Dougan, events and marketing manager, Registers of Scotland
In the past year Lyndsey has co-ordinated a national campaign for Registers of Scotland to promote the Land Registration etc (Scotland) Act 2012. This has involved 15 day-long roadshow events throughout the country for Scotland's conveyancing solicitors. The best and largest event was hosted at the Edinburgh Carlton hotel for 130 delegates, which received exceptional feedback in terms of organisation and quality of content presented.
Lyndy Redding, managing director, Absolute Taste
Lyndy, who employs a team of more than 250 staff, was involved in the launch of the Jaguar XE at Earls Court with agency Imagination, which was the largest event in Jaguar's history.
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