Event 100 Club 2015 shortlist: Entrants A-C

As voting for Event 100 Club gets underway, Event has detailed the achievements of 25 of the shortlisted entrants, from Adam Blackwood of Private Drama to Costas Syrmos, head of Brand Lab at Microsoft.

Find out more about Adam Blackwood and Costas Syrmos
Find out more about Adam Blackwood and Costas Syrmos

Adam Blackwood, creative director, Private Drama

Blackwood translated corporate VIP events intro artistic performances for a high-profile corporate client partnering with the Royal Ballet and Royal Opera, and staged the first-ever corporate event at a UNESCO heritage site with the Berlin Philharmonic Orchestra, as well as bringing to life planes and V2 rockets at the Imperial War Museum’s hugely anticipated re-opening.

Adam Sternberg, director, Sternberg Clarke

While running a highly successful agency, Sternberg also created and produced Beat the Brief – a wholly new and unique talent competition searching for the most versatile and exciting acts within the events industry. The final of the event – held at the Event Awards – was seen by several hundred event professionals and even managed to trend at #6 worldwide on Twitter. 

Alana Buckley, head of events, Moving Venue

She was responsible for securing the catering contract for TechCrunch, a four-day technology conference at Old Billingsgate, working both with a UK-based agent and end clients based in San Fransicso. At the end of 2013 she was offered the role of head of events, managing a team of four sales and event managers and venue contracts at over 40 venues in London.

Alicia Duncan, general manager, The Mermaid

Under Alicia’s guidance The Mermaid has undergone a £700k refurbishment over the last two years, while the venue has been host to the inaugural Event Marketing Summit, events for companies such as Sony and Unilever, and The River Rooms birthday showcase party that introduced the new facilities to 400 corporate meetings and event buyers.

Alison Williams, head of events, L'Oreal Professional Products UK and Ireland

Williams organises 150-plus events a year for the UK and Republic of Ireland, which run across the globe, including the Redken European Syposium, which took place in London earlier this year for 3,000 hairdressers with the support of agency Zibrant.

Amanda Chick, global events manager, Jaguar

Chick was behind the launch of the Jaguar XE in London in September, which was the largest event in the brand's history. The launch caught the attention of the national media when a helicopter flew a Jaguar XE car over Tower Bridge.

Anabel Fielding, chief executive/founder, Quintessentially Events

Her company, now entering its tenth year, has nine global offices with plans for expansion into Nigeria, Thailand and the US, and in the last year has produced more than 700 events generating £35m in revenue and helped to raise more than £10m for charitable causes.

Andrew Casher, head of experiential, Cake

The agency's recent #FlightDecks campaign for Virgin Atlantic consisted of months of planning and Andrew helped to deliver the first gig to be live streamed at 35,000 feet aboard the new Virgin Atlantic Dreamliner aircraft, delivering blanket coverage, 20,000 website visits and 15,000 streams from 131 countries.

Andrew McDonald, creative director, The Persuaders

Highlights from the last 12 months include Hardy’s 1853 Club pop-up wine bar, as well as the conception, design and delivery of the Benefit Cosmetics Gabbi's Head pub for the 2014 World Cup.

Andy Dougan, managing director, Energy Live

Since joining two years ago, Dougan has grown the team from eight people to 21. The agency has recently opened an office in Hong Kong and is also operating out of Seoul to service a client based in South Korea. Clients include Microsoft/Nokia, Mercedes-Benz UK, Rolls Royce, Easyjet and Heineken.

Anna Brettle Jones, business development director, ID Experiential

She helped to secure one of ID’s largest in-store contracts launching a brand new and unique kitchen appliance range to the UK market, Sage by Heston Blumenthal, and since taking up the role of business development director in January, she has helped to generate £1.5m in revenue in new business for the agency.

Archie Archer, managing director, Contraband

She has contributed to the industry by providing entertainment and sponsorship to the Princes Trust Butterfly Ball, providing entertainment for the Event Production Awards, and she was invited to 11 Downing Street to meet George Osborne. The company has provided entertainment at 1,065 events and provided entertainment to more than 6,500 acts over the yearly period.

Ben Fender, chief executive, Drive Productions

Highlights for Drive's founder include creating the world’s first 4D projection mapping experience with David Lauren for Ralph Lauren and putting on a large multi-dimensional show for 20 of the world’s most powerful leaders including President Obama and David Cameron. 

Bethan James, operations director, Payne and Gunter

James’s highlight of 2014 was catering for 4,000 guests at the BRIT Awards. She has also helped to grow major events in Payne and Gunter’s calendar, including the Royal Windsor Horse Show and Farnborough Airshow, and is a mentor for event management students in the Compass group’s ‘Growing with Lime’ scheme.

Carlo Montemarano, head of experiential, Haygarth

Montemarano's proudest highlight in the last 12 months was working on a pop-up for Gillette in association with the charity Movember. The initiative raised £300,000 for mens health and Gillette's new razor became the best selling razor that month and enabled the brand to grow its market share by 0.5%.

Carlo Zoccali, meetings and events manager, Arsenal Meetings and Events

Zoccali has brought in more than double the amount of international clients this year than previous years, helped orchestrate 550 events in 12 months and introduced corporate on-pitch activities. His event highlight was the London X Factor auditions, which – with 15,000 fans attending - pushed the limits of adaptability and security at the venue. 

Caroline Clift, editor, Stand Out magazine

Clift oganised a lobbying event at the House of Commons to simplify the tender process and to make tenders readily available to the wider industry to save money and time for all involved.

Catherine O’Brien, head of experiential, M&C Saatchi Sport Entertainment

O’Brien’s highlights this year have been a series of film screenings for NatWest and RBS customers, which resulted in a post-event 100% positive sentiment score. She also designed the launch event for Ballantine’s Golf Club, as well as high profile events for Coca Cola, Sky and Reebok.

Charley Taylor-Smith, head of events, National Theatre

As well as her day job, Taylor-Smith is chairman of South Bank Venues and a board member of Unique Venue of London.

Charlie Hepburn, founder/managing director, Vivid Event Group

Hepburn is a major advocate for the events industry and has a commitment to promoting, not only the Vivid Event Group, but also suppliers in the industry to clients. Event highlight? Bringing together the best of British and Japanese culture at an event at the V&A for a global Japanese trading company.

Chris Alexander, chief operating officer, Sunderland Live

Sunderland Live was created in April 2013 following funding cuts from the city council. With Alexander at the helm, the company has expanded its events programme and reduced the public sector funding contribution by 38% in two years. He also worked extensively on Sunderland’s successful bid to host the UK leg of The Tall Ships Race 2018.

Chris Parnham, chair, HBAA; managing director, Absolute Corporate Events

Parnham’s second and final year as HBAA chair has focused on demonstrating and communicating the value of HBAA membership to its members through increased use of social media, including a HBAA YouTube channel, and by raising the calibre of its events. He also introduced the HBAA roadshow, which provided seminars along the way to overcome perceptions of the association as ‘London-centric.’ 

Chris Wareham, managing director, Mash Staffing

Wareham has led Mash through a period of growth and change, while working on more than 500 events this year, including the Tour de Where? Campaign, run by the TV channel Dave by Initials, where staff pretended to be lost cyclists while the real Tour de France passed through London.

Claire Stokes, founder/managing director, Circle Agency

Named Female Leader in Marketing by the Chartered Institute of Marketing Women in Marketing Awards, Stokes’s event highlights were the launch of broadband service Relish, and the ‘Festival of Play’ for Sony Playstation, which was delivered from brief to activation in six weeks.

Costas Syrmos, head of Brand Lab, Microsoft

Syrmos worked on Microsoft's collaboration with fashion label Fyodor Golan for London Fashion Week this year to create the first interactive 'smartskirt', which was made up of 80 Nokia Lumia smartphones.

More to follow...

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