IIR Exhibitions show director Nicola Barr has joined Clarion Events
following its acquisition of The Daily Telegraph House & Garden Fair and
Spirit of Christmas.
The sale of the two shows, as exclusively revealed in July's Marketing
Event, was completed last month. The acquisition will see a number of
the two fairs' key staff join Clarion. All will continue in their
current roles to ensure that the relationships built up with exhibitors,
visitors, suppliers and sponsors remain strong.
"The two shows fit perfectly into our consumer portfolio of high profile
shows," Clarion managing director Simon Kimble said. "I have admired The
Daily Telegraph House & Garden Fair since it was launched because of its
high standards and overwhelming appeal. The launch of Spirit of
Christmas from the same team is a very exciting opportunity for
Spirit of Christmas will be targeted at professionals between the ages
of 25 and 45 with a keen interest in the home, food, wine and
It aims to attract 25,000 visitors from 1-4 November at Olympia. "London
is crying out for this type of pre-Christmas event and we are filling a
gap in the market," Clarion's Barr said.
Clarion has also launched Business Finance Expo to help companies source
funding. It runs from 27-28 November at Olympia.
Meanwhile, Clarion is continuing its membership talks with the
Association of Exhibition Organisers.