Called 'The Eurostar Experience', the installation, located on the Lower Rose Gallery at Bluewater shopping centre, aims to give shoppers the opportunity to try out Eurostar's new high-speed trains with a real-life train carriage. It is the first project from Hyperactive, the agency founded by ex-Cake head of experential Andrew Casher. Hyperactive produced the VR content in house and designed and installed the experience.
Shoppers can also immerse themselves in Eurostar's destinations, which include Paris, Lille and Brussels with a 360 virtual reality experience using the latest Samsung Gear technology.
Visitors will also be in with a chance to win a Eurostar trip as part of a Bluewater Instagram competition. The concept launched on 30 June and is running throughout July.
Eurostar has previously run activations to celebrate its 20th anniversary in 2014, including setting the Guinness World Record for the largest Champagne tasting event.
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