Eulogy launches events and experiential service

Communications agency Eulogy has launched an events and experiential service in response to the rise in the 'experience economy'.

Chambord Chapter Eight Games
Chambord Chapter Eight Games

Eulogy has expanded its services because it has found that consumers, especially millennials, increasingly look for memorable experiences that they can share with their peers. 

Eulogy's clients include Brown Forman brands Jack Daniel’s and Chambord, as well as the Molson Coors world beers portfolio. The agency has already produced events such as the Singha Songkran Supper Club, the Chambord Chapter Eight Games and Renault Clio's 25th anniversary celebrations. 

The new service will be led by associate director, Cally Sheard, who will head up a team to deliver mid-to-large-scale events, experiential activations, content and stunts across the agency’s consumer, business services and corporate clients.

The agency recently recorded its best-performing financial year in its 21-year history, and the launch of an experiential service forms part of the agency's growth strategy.

Adrian Brady, chief executive of Eulogy, said: "We have developed more than 50 different products and services that reflect the needs of clients today including an industry-leading podcast service, brand and narrative development and strategic content creation. We recognised that we have a gifted group of experiential experts with a track record of delivering events for our big brand clients that have proven to drive growth, awareness and sales."

Cally Sheard, associate director, added: "Our clients appreciate the significance of brand storytelling through live experiences as a way to really engage their audiences. We understand what drives excitement, what leaves a lasting impression and, ultimately, what connects people with a brand or business."

In November, Eulogy won a competitive pitch for Jack Daniel's and began delivering the brand's campaign this year. In July last year, the agency devised a pop-up for Singha Beer with the aim of transporting visitors to a classic Thai street bar.

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