Etsy to launch pop-up emporium

Online marketplace Etsy is opening its first ever Everyday Emporium, a four-day pop-up store aimed at celebrating the differences that make people unique.

Etsy Emporium: celebrating the unique and the different
Etsy Emporium: celebrating the unique and the different

Taking place from 2-5 November at Gallery Different in London W1, the pop-up will showcase 100 unique designs of a single item each day, hosting in total 400 items from designers across the UK in four of the online marketplace’s most popular product categories. The first day will feature pet beds, followed by clocks, mugs and cushion on the final day. 

Instagram will be the only accepted currency at the Etsy Everyday Emporium, meaning customers can get their hands on the next stand out piece for their space in exchange for a snap. Customers can share an Instagram from the pop-up, using the hashtag #DifferenceMakesUs, to secure their unique item. There’s only one of each item, so it’s first come first serve.

Each day, ten lucky competition winners can also bag an item from the store. Entrants are asked to tag @EtsyUK in an Instagram of their home that represents their personal style with the hashtag #MyEtsyUKHome, and Etsy will select an item that best reflects their unique taste.

The Etsy Everyday Emporium is part of the global Difference Makes Us campaign – highlighting Etsy as the marketplace where there's something for everyone, and someone for everything. 

Earlier this year, Etsy partnered with retailer John Lewis to create a rooftop shop. Etsy House, the online marketplace's first bricks and mortar store that opened in London attracted a total of 7,500 guests.

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