The ‘Journey by Design’ installation is on display at London Fashion Week’s (LFW) hub at Brewer Street Car Park until 24 September, and showcases the influence of environment on fashion imagery interpreted by renowned photographers such as Tom Craig, Ellen von Unwerth, Norman Jean Roy and Andreas Larson.
The activity forms part of Etihad Airways' role as official airline sponsor for LFW. The airline also partnered with designer Jimmy Choo during New York Fashion Week.
Patrick Pierce, vice president of sponsorship at Etihad Airways, said: "Being staged at London Fashion Week ‘Journey by Design’ does much to identify London as one of the most culturally diverse art and fashion hubs in the world, home to some of the most iconic image-makers in the industry today. London Fashion Week and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative. These characteristics are exemplified in our renowned service and hospitality offering. Likewise, design and style are important cultural interests to many of our guests."
Jenico Preston, commercial director for the British Fashion Council, said: "The British Fashion Council is thrilled to welcome Etihad Airways to London Fashion Week. We thank Etihad Airways for its commitment to supporting the British Fashion Council and the Industry in general, whether it’s flying media, buyers or models to attend London Fashion Week, or helping British designers connect with suppliers and distributors across the globe."
Etihad activated at this year's Taste of London food festival, with a 'Taste the World' experience featuring food and wine pairings.
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