ETC lights up Lloyd's Building with huge England Rugby image

QBE announced its agreement to become official insurance partner of England Rugby by beaming a huge projection onto London iconic Lloyd's Building courtesy of av expert ETC.

ETC lights up Lloyd's Building with huge England Rugby image
ETC lights up Lloyd's Building with huge England Rugby image

The building, in the heart of London's insurance district, was lit up with images of England players Steve Borthwick, Jonny Wilkinson and Lewis Moody.

Generate Sponsorship worked on the project and brought in projection experts ETC to produce the image.

The 50m image greeted commuters as they arrived for work and will be repeated with a message of support when the team plays Wales this weekend.

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