The 2011 theme is Insight, Innovation, Inspiration and will provide a "unique mix of information" say organisers.
It will be open to all ESSA members – with each member receiving a complimentary purple ticket, with a personal invitation from the ESSA Chairman to attend the event.
Additional places will be available as in previous years.
The final line up of speakers is yet to be announced but is so far "looking very exciting" said ESSA chair John Robson.
"The events and exhibitions market has never been more vibrant, with opportunities increasing as we near 2012," he added.
"I would encourage all ESSA members to attend and make use of the great content that is being prepared. The team at ESSA has worked hard to develop a programme that will deliver on all elements of the title."
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