Eristoff vodka brings in Capitalize for Snowbombing pop up: gallery

Georgian vodka brand, Eristoff, hired Capitalize to come up with an experiential campaign to target skiers at last week's Snowbombing festival (4-9 April) in the Austrian alpine town of Mayrhofen.

Eristoff vodka brings in Capitalize for Snowbombing pop up: gallery
Eristoff vodka brings in Capitalize for Snowbombing pop up: gallery

Capitalize organised promotional and sampling activity pre and during event with the help of a team of Eristoff she-wolves, culminating in a party in the Eristoff Forest at the end of the week in a pop-up forest bar.

To see pictures from the event click here.

"This is the second year we have delivered a campaign for Eristoff around Snowbombing, and the results were even better than last year," said Capitalize head of production Ben O'Shea.

"Our activity this year gained momentum throughout the week, giving Snowbombers more chance to learn about Eristoff and more opportunities to experience the brand."

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